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Tag: e-commerce

What are the best practices for web applications that can help you to outpace your competitor?

Posted on by Shashi Kumar Verma

A web application means a program that operates on a web browser, and it is generally stored on a remote server. In the modern era, different types of computer programs and tools are used by businesses in order to take a lead over their competitors. As and when necessary, the business has to adjust its digital marketing strategies in order to take the lead.

Developing a responsive website

In the modern era, all businesses understand the long-term strategic importance of a responsive website. In the modern era, it is important for the website to be functional on both mobile as well as laptops. Today, a large number of people indulge in online shopping. Many netizens and shoppers browse the website on tablets and smartphones. A responsive website automatically adjusts the elements such as text, videos and images according to the screen of the device that is used to view it. The responsive websites are easy to navigate and cost-effective as well. 

Try to follow secure coding practices

It is good to integrate secure coding practices in all the life-cycle stages of the application development procedure. The developers should also include additional secure coding practices while continuing with their environment’s internal security policies.

Security automation

In the modern era, security can be enhanced with the help of automation. Security automation means using different types of tools, software and techniques for automatically detecting, investigating and responding to different types of cyber threats. By implementing security automation, an organization can improve efficiency, reduce the possibilities of human errors and the cyber attacks can be repelled. Security automation proves helpful in various ways such as identifying the threat, responding to any incident, helping with the vulnerability management, and integrating a wide range of security solutions. 

Using animation chatbots

It is never easy to win a competition or race, but as soon as you utilize any strategy, positive results become visible. Many businesses use chatbot systems to streamline communication between individuals and service that helps to enhance the customer service. For all the businesses, it is a strategic need to enhance the customer experience. By using the latest and most advanced technology, the business can also reduce its operational cost. When a conversation is begun, getting a graphic or animation can split the ice. The new generation netizens admire such features. The modern chatbot does not just say “hi”, they are more capable.

Following the Search Engine guidelines

In the modern era, it is important for the website to gain high rankings. So, it is important for the webmaster to learn everything about how the Search Engines operate. If the website owner follows all the guidelines, then it becomes easy for the Search Engines to locate the website and index its content. Of course, there are numerous guidelines, and it is important to hire professional SEO experts. Different types of methods are used by the SEO experts to improve the ranking of the website. With the passage of the time, the strategies have to be changed in order to attain higher ranking. 

Using AI technology

The growing use of AI technology is well-known to us. In the world of SEO, digital marketing, artificial intelligence is being used on a massive level. It is important to note that the AI-powered algorithm can help with automating tasks such as modifying or inserting the database. By using the AI technology, the developers can incorporate appropriate solutions if there is any issue. 

Bring betterment in your web server performance

  • Try to reduce the size of the image that is present on the website
  • Try to use a Content Delivery Network that quickly delivers web content to the users
  • Cache as much information as much possible
  • Reduce the number of HTTP requests
  • Load JavaScript in an asynchronous manner 
  • Try to adopt and integrate cloud-based website monitoring
  • Try to review your hosting service plan

Ensure your website is mobile-friendly

As the number of smartphone users is burgeoning, there is a big possibility that your website will be accessed by the users on their smartphone. So, it is a strategic need for the business to have a user-friendly, mobile-friendly commercial website. 

Integrating social media with the website

It is important for the brand to integrate social media in its advertising campaign as well. Today, most people use their Twitter, Instagram, Facebook, Linkedin through the phone, and they do not have time to open their laptop. Today, it is necessary for the business to have a clean image over social media to make an impact on customers. Many shoppers take note of such websites that are integrated with social media. In the modern era, social media is helping businesses to become successful. 

Delivering a great user experience

Such days are now part of history when the website could be accessed only through computers. In the current time, it is important for the brand to get connected with the customers. Many brands are building such websites that can be constantly used across all types of devices. If a company has an advanced, user-friendly website, it is likely to succeed despite heavy competition. 

Do not forget the SEO race

If you want your website to be at the top ranking, do not forget the factor of the SEO. Even in this age of social media, it is important to take care of SEO. Ensure that your website can be used on all types of platforms. Make sure your website has online credibility. 

Maintenance is necessary

Maintain your website in a proper manner, upgrade your website, check its performance. If any issue is visible, fix it on a priority basis. Ensure that your website and apps are compatible with the new devices.

The important aspects to consider while planning and creating a website

Posted on by Shashi Kumar Verma

In the modern digital age, the business can grow quickly if you have a good website. If you are planning to create a website, then, it is important to take care of the important technical aspects. You must make every possible attempt to ensure that your website is a big hit. If the website is properly created, then it will get a lot of visitors, and then the visitors can be created into customers with the help of smart tactics. 

Try to set suitable expectations

Creating a website is not a child’s play, and don’t think that a website can be created in just a few hours. It can take a few days to create a high-quality and beautiful website. Think of it like building and renovating your house. If you invest time, money and effort, your house will be exceptionally beautiful. Very similarly, if experts are involved in making the website beautiful and functional, the website will attract more visitors. In simple words, a good foundation is necessary for success whether you are creating a home or a website. If the website does not have a good foundation, it can create problems down the line. So, proper planning is very necessary while creating a website.

Identify the true goal of your website

In the beginning, please identify the true goal of your website. What is the primary goal for which you are planning and launching the website? How can the users use your website? All the information should be available to the users. The users must find it easy to browse through the website. The information should be sufficient or else the users can quit the website very quickly. Everything should be properly arranged such as content, photo and other elements. Set the goal in the beginning so that the best results can be obtained. 

Collect information about the users

It is important to learn about the target customers. You must know how old the target users are. Make sure that the website can be used easily and flawlessly on the mobile phone. Optimize your website in a proper manner. If you believe that your website will be used by tech-savvy, modern customers, please ensure that the website is properly designed. 

Plan the site 

The architecture of the website should be properly planned. Obviously, you want the website to showcase the information in a well-planned manner. The website must have pages such as homepage, about us, etc. The information should be presented to the user in a systematic manner. You can use free tools such as Google analytics to collect the necessary data about how the users are traveling through the website and where they are leaving the website. After collecting all the details, you can adjust the website or make necessary updates. Collecting information and data is very necessary. There should be sufficient information and data to ensure that the users get everything they have been looking for. The webpages and the entire set must be planned in a proper manner. The arrangement of the web pages should be systematic. 

Secure a very good URL

Remember that the URL is the website’s address in the world of the web. The URL should be easy to memorize and easy to spell. The users should not encounter any difficulty while browsing through the website. If the name of your company is very long, try to shorten its URL name. If your company has a very long name, then you can shorten its name while still retaining the uniqueness. Choose a good URL that can be remembered by everyone. After deciding on the URL that is available, please choose the domain name immediately. Generally, it is seen that the good URL names are purchased by the rivals who plan to open a business with a similar name. The name of the business should be very interesting, and it should captivate others. 

Become aware of the competition

In order to succeed, it is important to become aware of the competition. Remember that you have to put a lot of energy and time in the competition. So, please review some three or five websites that offer similar businesses, in order to study the competition. Take detailed note of everything and try to study the competition properly. Take a look at others and how they created their website. Most of the netizens prefer to visit such websites that are easy to navigate. Try to make your website user-friendly. All the information that the visitor expects should be easily available on the site. Develop your website with full planning to get the best results. You must be aware of other’s moves and tactics. There is a big possibility that your website will face a lot of competition. So, it is a good idea to become aware of the competition. 

Identify all the SEO-friendly keywords

In the beginning itself you must identify all the SEO-friendly keywords for your website. The Search Engines must be clear about what your business has to offer. Take help from the professional experts and understand the keywords that can help in the SEO process. Think from the viewpoint of an ordinary person. Just imagine what an ordinary person will type while searching for your product or service. Choose the keywords that can boost your website’s organic search results. 

Arrange a unique and very informative content in advance

Before launching a website, you must arrange unique and informative content. Hire a content writer to ensure that all information is available for your potential customers. The content should be unique, and there should be no grammatical mistakes, or else your impression will get spoiled. Pay attention to images, logos and the graphics in order to make the website very attractive as well as unique. 

Integrate the enticing e-commerce features in your website to grow your business 

Posted on by Shashi Kumar Verma

Do you have a modern website, but it lacks some important element such as e-commerce functionality? If so, there is no need to worry because you can modify the website. In the tech-savvy era, most shoppers prefer online shopping. In fact, almost half of the Americans prefer to purchase goods and services through online shopping instead of using the services of the brick-and-mortar retailers. After the pandemic, there has been sudden growth in the trend of online shopping. 

Developing and modifying the website is a great idea

Many businesses have their personal website, but they want to have an e-commerce website. If you want some special features, and designs in your website, some modification is necessary. If your website has the latest features, it will help your business to grow. Try to include new features in your website such as digital downloads, memberships and subscriptions in your online product sales. Please modify and make your website modern but also make sure your website is easy to navigate. 

Choose the e-commerce platform that can be connected with your website 

Just imagine that you can add ecommerce functionality to your website, and there is no need to hire a developer. Of course, it sounds great. However, it is important to take care of the aspect such as that your website builder or the CMS (content management system) is coupled with the e-commerce platform. You can build and operate remarkable online stores easily. While selecting the ideal e-commerce software, please consider your demand, budget, goal, skill level, etc. Surely, your business will soar remarkably if it is modified in the proper manner. 

Sometimes selecting the e-commerce platform can be a challenging task. If you are planning to integrate new features on your own, take into account all important aspects such as your technical expertise, budget, your goal or any particular requirement that you have. Shopify is appreciated for its plug-and-play simplicity of setup. It is known as an aesthetically pleasing platform that has a ton of expertly crafted templates. You can take help and assistance from a skilled Shopify developer who can promise above-average site performance and security. 

Ensure that your website is e-commerce friendly 

The shoppers and netizens love such websites that are user-friendly. So, it is a wise decision to optimize the website with the help of tried and trusted strategies. It is important for the webmaster to fascinate the buyers. 

Focus on error-free product pages 

All the goods and services that you provide must be highlighted. Please create attractive product pages that can entice the customers with extensive information. Include the details about the cost, shipping choices, descriptions, availability as well as ratings. Use high quality videos and photos to make the website informative. It is important to make the website more appealing as well as desirable for the customers because this ultimately helps to raise the sales level. Customers browse through such websites that are trustworthy, and they take care of aspects such as clear visuals. Make sure that your product pages are error free, and you can take help from the freelance photo editors whose fees are completely affordable. 

Share all the details about the product

The shoppers go for a compelling product page because it inspires them. The page must provide them with all the details, encouragement and guarantees. The product pages must include information such as stock, extensive product details, product availability, size, chart, product image, shipping price and product videos. The shoppers, customers must easily find the information that they have been looking for. Even the little details are important, and they can encourage the customers to purchase the product. 

The specifications about the product, the weight, dimension, quantity (availability of the stock) should be clearly shown. Offer other options to the customers to add items to the wishlist. Share the information on social media, integrate click buttons such as “add to cart” or “buy now.” Also, remember to integrate an effective CTA (call-to-action) button that redirects them to the shopping cart pages. 

The navigation of the website should be easy

The users of the website must find it easy to navigate during the product selection. It should be easy for them to find the appropriate product with ease. Please give top emphasis to the navigation menu. 

Ensure that the shopping cart process is streamlined 

The shopping cart makes an e-commerce website different from other types of websites. The customers must find it easy to return to the product page and make necessary changes if any. It should be easy for them to buy additional items. The website must bring a fantastic shopping experience to the shopper. If the shopper or the customer experiences a problematic checkout experience, then he or she is likely to leave the website before making a purchase. The customer should not face any type of frustration. 

Try to include all the trust indicators

We know that e-commerce websites are vulnerable to issues such as hacking, and they have a lot of data. So, the anti-social elements try to target e-commerce websites. Your website must include security features. Defend your website from all types of typical security problems such as cross-site scripting (XSS), authentication issues, DDoS attacks, injections, etc. If your e-commerce website is secure, clients will show their trust. Investing in website security is always useful in the long run. 

Share your contact details

Make sure that your contact details, phone number, email address, physical address, link to your social media is accessible to the customers. You can also add features such as live chat or a contact form.

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