Boosting the performance and visibility of the website is a very challenging task. There are many technical aspects to consider and a lot of strategies have to be applied to uplift the ranking of a website. All of us are familiar with the term “backlinks” and it is also known to us that even a few backlinks can provide impressive results. The old pages can be easily kept alive with the help of the interlinking.
It is important to note that internal interlinking is an important way of improving the website’s Search Engine Optimization. It should be very easy for the crawler to find the relevant and concerned pages. All important technical aspects must be considered in order to achieve the desired results because the world of SEO is very complex. If all the pages of your website are properly interlinked, surely your website will quickly get indexed in the directory of the Search Engines, thus ensuring impressive results.
Keep the old web pages active with the help of the interlinks
Generally, on a website, there is enough content. It is important to ensure that all the content uploaded on the website is relevant. There is also a possibility that a few pages can collapse on their own if proper interlinking is not done to them. Also, such pages are not easily found by the Search Engines, and in the end, their full organic ranking potential will get affected. The old web pages can be easily kept active with the help of the efficient central backlink strategy. The older pages can still be relevant, and it is important to train them as well. The older and relevant pages can be linked with the latest content that has been uploaded on the website. There is a big possibility that the latest content can fetch more organic traffic after they have been indexed by the Search Engines. With the help of the interlinks, the popularity of the newer pages can be en-cashed by directing traffic to older (relevant) pages.
Generating more traffic from fewer backlinks
It is possible to generate more traffic from fewer backlinks, but the best strategies have to be applied. If you believe that all your backlinks are based on the homepage, you must ensure that all the other webpages are also linked to your homepage in order to make sure that they are visible to the crawler. In this way, it can be ensured that the traffic is smoothly flowing from one page to another.
The influence of the interlinking on the user experience (UX)
The interlinking definitely affects the user experience, and this fact cannot be ignored. The users and netizens definitely appreciate such websites that offer all the information in a proper manner. All the information should be available under one roof in an organized manner. Generally, the user browses through several web pages before collecting all the information. It is important to retain the user by increasing his or her dwelling time. If the user is retained properly, the bounce rate can be diminished. All the websites succeed only if they succeed in retaining the users. It is important for the website to have excellent content, informative and unique content. With the help of the interlinking, more doors can be opened for the users in order to discover new and more relevant things. It is very important to improve the user experience so that he or she returns to the website again and again. Creating a website is never easy, but retaining the loyal customer base is also a big challenge.
Ensuring the interlinking structure is good
It should not be forgotten or ignored that only relevant interlinks that have clear labels for navigation deliver results at the end. The interlinks should be placed in such a manner that it should be easy to find them or else they will lose their exact purpose. For example, if your website has features such as navigation bar and functional drop-down menu that has links to relevant topics on the home page, surely your website will benefit from the interlinks. All the users browsing through the home page will surely reach out to the menu that is offered by your website. Consequently, they will navigate to such sections of the website that they have to offer and navigate to the section that appears more relevant to them. These days’ most websites follow such structures in order to succeed.
Other types of interlinking on the web page
Apart from the navigation bars and the drop-down menus, you can find other forms of the interlinks that are used by the website. In one type of interlinking, you can find images that have page links behind them and in other content interlinks that are connected in the texts that are displayed on the page. It is important to encourage the users to interact with the website. This constant interaction is very valuable from the SEO point of view. In simple words, if there is no optimized anchor text in the URL, or there are no deep links for indexing the page promptly, users are likely to encounter difficulty in locating the page, unless and until interlinks to them truly exist.
Show relevant content
The content present on the website is the best place to insert site links without disturbing the user experience. A link placed on the content gives a signal to the user that if you want to collect more information, please click on the link. It is important to have a clean site architecture, and there should be relevant interlinks that are instrumental in making the website SEO-friendly. Moreover, relevant interlink also enhances the user experience. The webmaster must ensure that the website does not have any broken links.
