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Category: Digital Marketing

What is the estimated cost of building a website for a business in 2024?

Posted on by Shashi Kumar Verma

There are many benefits of creating a website for the business. Now, many businesses are going digital, and they know that creating a website is strategically important. Even a small business with a website can make a lot of profit. There are many benefits of having a website for the business:

  • The website is an offline office that serves the business 24*7 for your potential and existing customers
  • The presence of a website adds credibility to a business
  • The website can become the centerpiece of your digital marketing efforts 
  • The website helps the customers to know about all the products and services offered by your business
  • A creative website can encourage potential customers to contact your business
  • A well-designed website can easily impress the target audience

A well-planned website is a key need for the modern business 

Whether you are a small business owner, a startup or an established enterprise, it is important to have a website. A professionally designed, well-planned website is crucial for success, and it can expand your online presence as well as brand awareness. With the help of a website, a business can attract new customers, drive website traffic and it becomes easy to attain wider recognition. Developing a website is a technical task, and there are many factors that can influence the cost of website development. 

Estimated cost of developing the website 

There are many factors that can affect the cost of developing websites. The complexity of the website, the features and the technology integration can affect the cost of the website. In the USA, the website development cost can be between $1,000 to $1,00,000 and even more. The developmental requirements can also affect the overall cost of the website. It is not just all about the requirements and the features, the cost of the website also depends on the scope of the business. 

The breakdown of the website development cost 

The source that you choose to create the website can influence the cost of the website. For example, the cost of a web development agency will differ from that of a freelancer. There are many companies that provide the service of website development and then there are freelancers who can create the website on the request of the customer.

Cost of the websites on the basis of number of pages 

If the size of the business is large, then there is a big possibility that it will require more web pages. Generally, small businesses have a small website but e-commerce websites have numerous web pages, whereas the size of a corporate website can be huge. 

The category of the website Number of the webpages Estimated costs 
Small business 8 to 15$1,000 to $ 10,000
E-commerce website 25 to 100$10,000 to $ 45,000
Corporate website 15 to 30$10,000 to $ 20,000

The cost of the website can be affected by the complexities

As mentioned above, the complexity of the website can get affected by the complexity of the website. If a website has a simple interface, its cost will not be as high as a high-end complex website. The development cost of different websites can be understood with the help of the following table:

Website type Estimated cost
Basic website $ 4,000 to $ 20,000
Template based website $ 1,000 to $ 5,000
Average website $ 40,000 to $ 1,00,000
Complex and high end website $ 1, 40, 000 and above 

The goal of every business is making profit, and with the help of the website, a business makes profit. Small businesses have limited operations, and they require a smaller website with fewer pages. However, large businesses require big websites. Please note that website development is not a one-time investment. The business is supposed to pay annual costs for maintenance. If the latest technologies are integrated in the website then, its cost might vary. The operational cost of the website can enhance if new features are added to the website. The average website maintenance cost in the USA can range between $ 1,000 to $10,000 and even more. 

A business has to make many small and big changes in its website. Many small and big changes can affect the cost of the website. If you add some new features to the website, then it can enhance the overall cost of the website. 

Website development typeEstimated cost 
Domain nameAlmost $ 3 per month
Web hosting $ 30 to $ 500
Theme or template design $ 1,000 to $ 10,000
DIY website design $ 100 to $ 500
Professional web design $ 100 to $ 500
SSL Services $ 8 to $ 10

Get the best website for your business, and it will help you to take your business to new heights. An impressive website can help your business to register a robust presence. Consult all technical aspects with the experts and get an impressive website. Maintain and upgrade your website to ensure its smooth performance.

The role of the page loading time and the effective optimization strategies to improve user experience 

Posted on by Shashi Kumar Verma

Almost all of us love to spend several hours each day on the Internet. Many of us use the digital platforms due to professional reasons, and then there are many who use the Internet for entertainment and other work. There are so many platforms on the Internet that attract the attention of the users. With the passage of time, the number of such people have skyrocketed who use social media platforms. Unfortunately, as many options are available today, the patience level of the netizens has gone down drastically. So, if a website fails to open due to any technical reason or its loading time is very high, there is a big possibility that the user will simply move to a new website or app. 

In the modern era, all of us live in a digital atmosphere where the user experience (UX) matters a lot. In case a page is taking very long to respond, there is a big possibility that the user experience will get affected drastically. Hence, it is the duty of the UX designer to ensure that the website loads quickly. 

A good UX experience is very important 

If the UX experience is good, the netizen will return again and again. So, it can be said that the UX carries a lot of value. It is not wrong to say that the UX is like a guide that helps the netizen to move in the digital world. You can easily get the desired information without facing any frustration. If the UX experience is positive, you will feel like using the website again and again. In fact, a satisfied user also tells about their experience to other netizens. On the other hand, if the UX is bad, your experience is likely to be very frustrating, and you will surely avoid using that specific website or the app.

Connection between loading time and the user experience 

The first impression 

All of us know the value of the impression. We have frequently heard that the first impression is the last impression. Websites with fast loading time are smooth and preferred by everyone. If loading time is excessive, the netizen simply moves away because their time is valuable. People stay on a website only if they get impressed. Once the netizen gets impressed, they stay and explore more. 

Better user engagement

Considering the aspect of the user engagement is also very important. In the modern era, it is not easy to keep someone interested and engaged. If a website is loading very slowly, certainly it will not be in a condition to engage someone. When people lose interest, they simply switch to other websites. When the netizen gets bored or annoyed, they are likely to leave to do something else.

Conversion rate 

The conversion rate can be poor if the website is loading very slowly. Suppose you are browsing through a slow e-commerce website, then there is a big possibility that you will get frustrated and simply leave without purchasing anything. So, for a slow website, it is very difficult to engage the customers and sell them any product or service. On the other hand, if the website is smooth and loads quickly, the customers are likely to stay, browse through more options and eventually buy something. Hence, it can be said that a fast website helps the business to flourish.

Search Engine Optimization (SEO)

Search Engines such as Google, prefer fast-loading websites. They put them higher on the list when netizens search for something. A fast-loading website can be quickly accessed and used by the netizens.

There are some optimization strategies that can help in reducing the page loading time:

  • Optimize the images: Please reduce the sizes of the images, and it will help the website to load quickly and reduce the bandwidth consumption. 
  • Use the browser caching: The frequently used data must be used in the cached memory so that the data loads quickly whenever you succeed in retrieving the same.
  • Minimizing HTTP requests: Please note that all the HTTP requests also increase the loading time of the page. So, if the number of the requests is reduced, it can significantly contribute to improving the page speed.
  • Reduce plugins: If numerous plugins are installed, some issues are likely to appear. Certainly, the plugin can slow down the performance of the website. 
  • Enable the GZIP compression: By using the GZIP compression, it is possible to wrap up all the web objects in a single container. It can reduce the size of the data transferred between the visitor’s browser and the server. 
  • Using the content delivery network (CDN): With the help of CDN, it can be ensured that the website’s key content is properly cached and is ready on servers throughout the world. This helps in reducing the page-loading time, irrespective of where your website user is. 
  • Reducing the redirects: Each time the user makes a request to a page, the browser needs to redirect to the final destination. So, if there are numerous redirect requests, it will take longer for the page to get loaded. 

Tips to optimize the website’s loading time for improving SEO performance and user experience

Posted on by Shashi Kumar Verma

The webpage loading time refers to the amount of the time that is consumed by a webpage for fully loading after a user clicks a link or types a web address. It is generally measured in seconds. The page loading time is a crucial aspect that must be considered. If a website is taking a lot of time to open, then, it can affect the goal of the business. Slow page loading can negatively impact the user engagement, and certainly it will impact on the business performance. So, all the businesses must ensure that their website is performing in the best possible manner.

Optimizing the page loading time

Webpage loading speed is a crucial part of the website’s usability. As per Google, there are numerous ranking-related factors, and this is one such factor that can influence a website’s position in the search engine ranking. This factor also enriches the user experience. In the realm of the Internet, numerous websites clash with each other to rank as there is a lot of competition. If the website is not loading quickly, then it could lose visitors. As a result, the business is likely to lose competition. On the other hand, if the website is loading at high-speed, it can certainly boost the website’s crawl rate. The faster the pages are loading, it becomes easy for Google to crawl pages. Some techniques that can easily optimize your website’s loading time are as follows:

Optimizing the image size as well as the format

The image that your website is using can take a lot of bandwidth and certainly it can affect the loading time of your page. Use the best picture editor tools to resize the images such as photoshop. Try to set the images at 72 DPI. In order to optimize the loading time of the page, please stick to image formats such as GIF, PNG, JPG. The images must be optimized in a perfect manner. If the images are of very high resolution, there is a possibility that the loading time of the website will go up. Use the image compression tools to suppress the size of the images. Try to reduce the file size but also ensure that the quality is not compromised in any way. The end user experience should not get impacted.

Please avoid CSS files and inline JS

It is literally seen as a good practice to place the website’s JS and CSS in the external files. So, whenever the page gets loaded, the browser caches these files externally. As a result, it reduces the loading time of the pages on subsequent requests. Such tactics truly work. Moreover, there are other benefits such as having the CSS and JS files externally because it becomes easy to maintain the website.

Avoid the render blocking scripts

Please try to place the javascript files at the end of the body or use the ‘async’ attribute for loading them asynchronously.

Avoid the redirecting

In order to optimize the speed of the website, please avoid excessive redirecting. Some redirects are unavoidable, but it is important to remember that this requires additional HTTP. Certainly, it increases the website load time. Also, check the broken links and fix them on a prompt basis.

Please reduce the HTTP requests

Try to use the CSS sprites and diminish the number of image requests. Please combine the background images into a single image. Please combine the inline images in your cached style-sheets. Similarly, try to combine your javascript file into one single file.

Reduce the size of the cookies

Cookies are used for storing data that needs to be continuous between the requests. The data is delivered on every request, and it adds to the load time when it becomes bulky. Hence, it is important to reduce the size of the cookies, and by doing this you also reduce the size of the data that is transferred. This tactic decreases the page load time. Also, eliminate the unnecessary cookies and reduce the size of the cookies.

Do the auditing of your website on a regular basis

On a regular basis, do the audit of your website. It will also improve your user experience and contribute to SEO success. Just analyze how your website is handling the content. Ensure that your website can be easily accessed on the mobile phone as well. This will help in ensuring SEO success.

Track the 404 errors

The page not found or 404-error appears when the users try to access such pages that have been deleted. Generally, the netizens do not return once they have met the 404-error. If the netizen is not coming back again, you are likely to lose the potential customer. So, please solve the 404-error by using free, external tools and track down 404 outcomes. Also, remove the dead links.

How does content quality play a pivotal role in SEO?

Posted on by Shashi Kumar Verma

This is a true fact that a business needs a robust online presence in order to succeed. As a result, many businesses are paying attention to the SEO as well as the content quality. The website of the business should be easily visible and to achieve this goal, it is important to use Search Engine Optimization services. The business must drive organic traffic. However, it is very important to pay special attention to the content quality. The content quality plays an instrumental role in the SEO, and it also helps the business to successfully achieve its online goals. It is important to understand the basics of SEO for optimizing the content for the Search Engines.

The role of the SEO in improving the visibility of the website

The visibility of the website is improved with the help of a process that is known as the Search Engine Optimization (SEO). This process also improves the ranking on the Search Engine Results Pages (SERPs). Different types of techniques and strategies are used for enhancing the quality and relevance of the website’s content. In the world of SEO, there is a lot of competition, and a website can easily achieve a good ranking only if its SEO is conducted in a proper manner. If the website is succeeding in attracting organic traffic, it will ultimately help the business to reach its target audience in an effective way. In the modern digital landscape, the competition is literally very fierce, and your website can only make a difference if it is properly optimized. A properly optimized website can drive traffic and generate leads. Now, in the modern digital era, SEO is an important part of the business’s marketing strategy.

The SEO factors that must be considered

There can be several factors that can affect your SEO rankings, and some of them are very important ones such as:

  • Content quality as well as relevance: The content that is present on the website should be highly informative and relevant. It must be engaging for the target audience. The readers get excited when they get access to high quality, unique content. Such content is also favored by the Search Engines, and the website rankings also receive the much-required boost.
  • Use the best keywords: It is extremely important to use the best keywords as well. The selection of suitable keywords can create the difference. The website’s ranking can be improved by selecting the best keywords. Do some proper and necessary research from your side and select the best keywords.
  • The structure of the website: The structure of the website also plays a key role in the SEO rankings. A website that is easy to navigate is admired by everyone. At the same time, the website should be user-friendly, and it must load quickly. Such aspects play a key role in affecting its ranking.

The connection between content and SEO

The content refers to all such elements that are present on the website. It can be written content, audio, video, images, etc. The written content also includes blog posts, case studies, articles, white papers and other types of content. While creating the SEO content, it is important to take care of the Search Engines. Please note that your content should be easy for the Search Engines to understand. Only then the Search Engines will rank it higher on the search results.

From the perspective of a user, quality content makes the website engaging and valuable. As a result, many potential customers keep coming back, and this helps the business to grow. The quality content can be in the form of engaging videos, blog posts. The users must find whatever they have been looking for. The blog posts, videos and infographics can help a website to improve its visibility as well as ranking on the Search Engines. In the modern time, videos are also uploaded on the website to improve the user experience and engage the visitors on the website for a longer period. Infographics have also emerged as a visually appealing way to present some complex information. Please note that by creating high quality SEO content that is engaging and relevant, a business can easily improve its rankings. It becomes easy to attract more organic traffic to the website.

The mistakes that must be avoided

It is extremely important to optimize the content, but there are certain mistakes that must be avoided such as:

  • Keyword stuffing
  • Posting duplicate content on the website
  • Ignoring the metadata
  • Simply focusing on quantity and not on quality

Implement the best SEO strategies after consulting with experts and make use of the best keywords. If your website succeeds in achieving visibility, it will help your business to grow. Use the service of expert content writers and get original, authentic, unique content for your website. Improve the online presence to ensure the best growth of your business.

How to significantly boost the local visibility of your business?

Posted on by Shashi Kumar Verma

There are many businesses that have local customers. Such businesses aim to ensure their visibility in the local searches. This is absolutely true that the Local SEO is very important for all such businesses that serve its community. We are living in a digital era where almost 80% of customers use Search Engines to learn about the local queries. Almost 18% of the local searches end up in a purchase within the 24 hours.

This is also true that most of the searches are made by smartphone users. However, this is also true that as the Local SEO is growing, the level of the competition is also growing. Now, there is a lot of competition for the visibility as well as local search traffic. As a result, almost all the businesses are striving to significantly improve their local searches. There are several key local ranking factors that can easily position your business’s website effectively across all its locations.

What is actually meant by the Local SEO?

It is important to learn and understand what is actually meant by the Local SEO. In Local SEO, there are several practices that aim to attract customers by improving a business’s visibility in the local search results. The business should be visible in local search results such as localized search listing, maps, etc. Please note that Local SEO is not just confined to Google. Customers make use of different Search Engines and platforms such as Bing maps, Google maps, Apple maps, etc. Notably, in several countries there are different platforms that allow businesses to optimize their local Apple maps location. Your business should be present in the directory, it must have a local presence. Of course, Google, the leading Search Engine, is used during local searches. So, most businesses strive to make their presence felt.

Who must opt for Local SEO?

All those who operate brick and mortar stores can benefit from the Local SEO, and they can earn more by improving their visibility. Your business should be visible in the world of the Internet. Whether your business is large or small, it must pay proper attention to Local SEO. Your business can generate a lot of revenue if it is visible within the local search. Try to generate more traffic for your business. The retailers, restaurants, law firms, healthcare clinics, photographers, law firms, real estate offices, salons, auto repair services can benefit from Local SEO.

What are the Local SEO ranking factors?

It is important to note that the local rankings are not related to your website. However, Google lists several key attributes that assist in determining the local rankings such as:

  • Relevance that defines how properly a local listing is matching with what a user is looking for.
  • The distance that refers to how far each result is from the location term used in the query.
  • The factor of the prominence also matters. If a business is well-known, then it will also help in the Local SEO.

Some important aspect that helps in succeeding in the Local SEO:

There are two main aspects that assist in succeeding in the Local SEO:

  • Being found means how properly you are searching in local packs, Google maps and other platforms such as Apple maps.
  • Another aspect is being selected. This means convincing the users to choose your listings over others.

The quality of the reviews

It is important to pay attention to the aspect of reviews as well. How many reviews your business is generating? What is the overall score? All these aspects really matter. The responsiveness of the business also matters because it helps the business to rank higher in the local search results. Consult with the experts and learn about these aspects. Try to analyze what the customers are trying to say in those reviews. Is there anything that makes you special, then it is important to learn about that specific aspect. If there are negative reviews about your business, then, there is a chance that it can damage a person’s selection process. The content of the review can influence the customers.

There are a few practices that can help your business to improve the local search visibility:

  • Monitor the online reviews
  • Set up a local rank tracking
  • Make such web pages that are easy to crawl
  • Create engaging localized content
  • Ensure that the business’s name, address and contact number is accurately listed on online platforms
  • Properly optimize your Google Business listings
  • Try to optimize your website for voice search, if possible
  • Optimize your website for mobile
  • Mention the location in the meta tags as well
  • Integrate relevant schema with the website
  • Try to improve the local keyword targeting

It is extremely important to pay proper attention to Local SEO. A business that operates in a specific location can easily register progress if it is visible locally.

Optimize Your PPC Campaign By Embracing The Best Strategies And Easily Maximize Your ROI

Posted on by Shashi Kumar Verma

For a business, it is extremely important to maximize its ROI and, of course, many businesses take assistance from the PPC advertising. Ensuring the success of the business is not a child’s play. By applying digital advertising efforts in the correct direction, your business can taste success. If you want your business to thrive, it is important to adopt some necessary strategies.

The pay-per-click (PPC) advertising

In this form of advertising, the advertisers pay each time whenever the users clicks on their ads. It is important for the company to understand their target audience. Understanding the target audience is the foundation of success for any PPC campaign. After collecting the crucial information, you can make targeted and creative ads that are tailored as per the audience. Accordingly, your business can drive conversions. Many techniques can be used for identifying the target audience such as market research. After understanding how the target market works, you can effectively manage the PPC campaign. For example, it is easy to make the necessary changes in the languages as well as the visual appeal. There should be proper usage of the keyword, and it will make sure that the netizens are noticing your ads.

Tips that can help your PPC campaign to taste success

By embracing the proper strategies, the chances of your advertising getting noticed will get a boost. Ultimately, it will result in more sales and conversions. All you have to do is successfully target the audience.

Conduct proper keyword research

The keywords are very crucial in the PPC marketing. By selecting the right set of keywords, you can taste success. Please keep in mind that your choice of the keywords matter. It will surely have a major impact on the overall success of the campaign. So, choose the keywords very wisely. Choose the keywords that are connected to your business and can easily target the audience. Your business can also use the Google Keyword Planner. It is an effective keyword research tool that can choose the right keyword for your business. Monitor the performance of your keyword on a regular basis and make the necessary adjustments to keep the campaign effective. Consult with the experts because they can assist in executing an effective, data-driven PPC campaign. Your business can easily maximize its ROI if the correct set of strategies are adopted.

Create a very compelling ad copy to get the desired results

Write creative and engaging captions because they can create a significant impact on the netizens who will ultimately see and then click on your ads. All your advertisements should be compelling and very engaging. Again, there will be a role for the target audience. You must succeed in creating compelling ad copies that can easily appeal to the target audience. Use attention-grabbing headlines that can create a magnetizing effect. Don’t relax when your job is complete because constant monitoring is also necessary. Analyze the performance of your ads and, if any shortcomings are visible, go for the adjustments to improve the results. You can also try different sets of headlines and witness how they influence the click-through rates.

Placement of ads and the proper bid management

Ad placement means when the ads appear on the page, but it is important that they should be seen by the target audience. Carefully choose the placement that correctly aligns with your overall marketing goals. The bid management refers to the process of adjusting and setting the money you are willing or can spend for each click on your ads. Managing a PPC campaign is never easy, but you can easily take the help from experts to optimize your PPC campaign and enhance your ROI.

Properly measure and analyze the performance as well

It is important to properly measure and analyze the performance in order to maximize ROI while handling your PPC campaign. Through proper analysis, you can know where improvements are required. You can also know what is working and what is not working. Sometimes we have to make the necessary adjustments in order to achieve the goals. Please also keep an eye on cost per click, click-through rates, conversion rate, ROI because all these are key metrics. By analyzing all of them, you can know whether your PPC campaign is proceeding in the correct direction. There are several tools that can be used for analyzing and tracking the performance of the PPC campaign. Some of them are as follows: Google Trends, Optimizely, Unbounce, Google Analytics, Google Ads Editor, Ahrefs, etc. You can use them for PPC tracking. The PPC campaign must be analyzed. Examine your bid management strategies and ultimately it will improve your results.

Do competitor analysis

Competitor analysis should be done in order to optimize the PPC campaign. Look at the strengths and the weaknesses of your competitors. Also, study the successful keywords and the ad copies to understand the strategies that can maximize the ROI.

The Techniques And Tools That Help In Keyword Research And Ensure SEO Success

Posted on by Shashi Kumar Verma

The webmasters, SEO experts know that Google keeps them on their toes by frequently updating the algorithms. The competition is always severe, and it is very challenging to optimize the websites. Proper keyword research is a strategic necessity. The website must select the best keywords so that it can reach new heights. The website manager must upgrade the SEO strategy as well.

What is meant by the keyword research?

In the process of keyword research, such search terms are identified and analyzed so that netizens enter in Search Engines with the aim of gathering some information. The keyword research is conducted for general marketing as well as Search Engine Optimization (SEO).

The strategic importance of keyword research

In the digital world, a business has to face challenges. With the help of keyword research, it is possible to find such words that can benefit the business. There are certain words for which there are many queries. With the help of keyword research, it is possible to know what the target audience is actually searching for on Google and other Search Engines. From the insights of the search terms, it is possible to derive information and create a content strategy. Your business can create a larger marketing strategy.

Learning more about the market trends

With the help of keyword research, your business can learn more about the market trends. It is important to learn about the new market trends as well.

Find keyword ideas

The business must do necessary research from its side as well. Try to find out about the likes and dislikes of your customers. Try to learn what netizens enter in the Search Engines while searching for a product or service. What types of phases are used by the customers? You can also use various types of tools in the process of the keyword research. You can find many relevant keyword ideas.

Check the condition of the competitors as well

It is important to check how the competitors are performing. Look at the keywords for which your competitors are ranking. However, it is very important to identify the competitors as well. Browse through Google for your preferred keyword and then see who is ranking on the first page. The keyword research should be done very carefully, and it is important to check the performance of the competitors. It is very important to check and study the website of the competitor. Analyze the website of the competitor and try to learn about the web pages that are bringing traffic. Just check what keywords the pages are targeting. Repeat the aforementioned process several times with your other competitors, and you will find many relevant keywords. It is a wise step to collect as many relevant keywords ideas as possible.

When should we do the keyword research?

The keyword research should be given importance. In fact, it is the first step of the search engine optimization of any website. Generally, the keyword research is conducted:

  • While you are looking for a niche
  • Searching for new content ideas
  • Optimizing the existing content

The methods through which the keyword research was conducted has evolved with the passage of time. Earlier, keyword research was conducted in a different way. The Google Keyword Planner was used for finding the keywords. The keywords with the highest search volume were simply stuffed in the website content. As this technique was being misused to rank poor quality content, Google responded with several algorithm updates with the passage of time. The aim of these updates was to understand what the users actually want and then provide them with the best possible results.

Generally, three-fourth of the online activities begin when the netizen makes queries in the Search Engines such as Bing and Google. The keyword research should be conducted on the basis of online marketing campaigns. At the end, the business must understand what the target audience is actually searching for. At the same time, it is important to understand how the keywords will actually rank in the Search Engines. The technical aspects have to be considered. Everything should be done in a well-planned manner to ensure success, or otherwise it will be difficult to optimize the website in an effective manner. After finding the correct keyword, you can create the best content for your website.

Some tools that can be used for keyword research are as follows:

  • SEMrush Keyword Magic Tool
  • Ahrefs Webmaster Tools
  • Ubersuggest
  • Google keyword planner
  • KW finder
  • Rank tracker

Your website must have the keywords that can drive most traffic to your business. When the best keywords are present with you, it is easy to optimize the website. After your website is properly optimized, SEO success will surely come. You can also take help from professional experts and learn about the best techniques as well as tools.

Build an eCommerce Website to Boost Your Small Business

Posted on by Shashi Kumar Verma

An eCommerce website can be one of your biggest assets, especially in the modern commercial environment. The pandemic forced everyone to rely on online resources to keep going and it has changed the way people shop and conduct business. People who weren’t comfortable with online shopping before have not adapted to it. That means small businesses can no longer afford to neglect this platform. They need to make sure they have a dedicated eCommerce website to sell their products and/or services effectively.

If you have ever shopped online, you know that these websites can be fairly expansive with hundreds of dedicated product pages. Developing such a website requires a lot of skill, experience, and fineness. The developer also needs to have experience with platforms like Shopify, Woo-Commerce, Magento, Prestashop, Big-Commerce, etc. YTS can develop websites that will take your business to the next level and we explain why you may need such a platform as a small business.

1. They’re Affordable

Let’s get the question of money out of the way first. Many small businesses are reluctant to invest in an eCommerce website because they are worried about the money involved. Building websites isn’t as expensive as it used to be. The initial investment may intimidate you, but the long-term returns can make it worth the expense.

eCommerce websites can be as big or small as you like. You can choose different technologies, and plans, and discuss your options with a web developer to come up with a sound plan.

2. Access

eCommerce websites offer a great deal of accessibility. You will reach people who can’t come to your shop or live too far away from your store to buy directly. This also increases the number of sales and expands your customer base significantly.

Many small businesses start with a local customer base and keep growing. Some end up being international businesses shipping items worldwide. Their products even reach remote areas easily, which means they can earn more money with their investment while building a strong brand presence online.

3. Scalable

eCommerce websites are highly scalable, which means they can easily grow with your business with very little investment. When you need to expand a traditional brick-and-mortar store, you need to buy or rent property, invest in furniture and equipment, hire new people, and spend a lot of money to get the new location up and running.

Websites are easier to scale and don’t require as much money. The developer will just add a few more pages and transfer your website to a bigger server. You can also take advantage of cloud computing to expand your website as much as your business needs without spending money on physical assets. This is the biggest advantage of an eCommerce website for a small business. You can start with a small investment and build up as your company grows.

4. Power of Digital Marketing

Digital marketing is one of the most powerful marketing strategies available today. You can use different strategies like content, SEO, paid ads, social media marketing, etc, to build a large customer base. However, for digital marketing campaigns to be successful, you need a dedicated website.

The website is often the center of your online presence. It is where all of your content, products, services and company-related information is. A strong website with an equally strong digital marketing setup will help you reach more people and earn more money.

5. Mobile Commerce

Did you know that people look for product information online even when they are in a store and looking at the product with their own eyes? If you don’t have a website or an application, third-party sites become the primary sources of information on your product. Sometimes, people will look at the product in your store but buy it from platforms like Amazon because online shopping is more convenient.

That’s why having an eCommerce website, especially one that is responsive and suitable for mobile, is essential. If people do search for your product or services online through their mobile phones, your website will be the first thing they see. They can then use the website to place an order and get the item delivered to their doorstep. Mobile commerce has seen a big surge in recent years and small businesses can’t afford to ignore it.

6. Operate 24-7

Consider how long you can keep your brick-and-mortar store open. In most cases, 10-12 hours? You may still need to shut it down during the holidays or another (god forbid) pandemic. What happens then? Your products are sitting on the shelves and you’re not earning money. With an eCommerce store, you’re open 24/7. Whether you’re asleep or our vacationing, your products are selling and you’re collecting orders.

You just need to make sure your backend can keep up with the demands generated by the website. You can run your business 24/7 without working 24/7. You will hit those impulse-buy customers that order in the middle of the night because they are tired, awake, and just want to get something good.

7. Spend Less

Yes, creating and maintaining a good eCommerce website costs money but you also end up saving some money. An eCommerce website can supplement your workforce and handle most of the tasks a sales team will do. For example, a good product page can convince hundreds of customers to buy a product. A sales rep will have to do the same thing repeatedly to hit those numbers.

Hiring people and paying them to do a job is a constant, recurring expense. While you may still need employees to handle the workload, you may not need as many if you have an eCommerce website. You can still grow your business without hiring more people.

8. Brand Presence

Developing a strong brand presence and reputation is easier if you have a website. You can go to people’s inboxes to remind them of your presence. You can use social media to start conversations, run campaigns, and interact with prospective customers.

Establishing a strong brand presence is necessary if you want to survive in a competitive business environment. Even the small business world has become much more competitive now. At-home companies with eCommerce websites now ship their products all across the globe. Their sales are made because of the power of branding and social media reach.

9. Accelerate the Sales Process

Online sales are quicker and easier, which increases the chances of a customer buying a product they have had their eye on for a while. If you can make a purchase just at the click of a button and get a product delivered to you at your doorstep, you’re more likely to buy it. For a small business, this has always been a barrier.

Large commercial chains make things easier for their customer. Their products are cheaper, they have more stores, they have a bigger collection of products, etc. Small businesses have a smaller inventory, fewer stores, and can be a little more expensive. eCommerce can help you overcome those barriers.

As you can see, eCommerce is an excellent investment for small businesses. If you want to know more, discuss the website in detail with an experienced developer. They will recommend solutions that suit your requirements.

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