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Category: Digital Marketing

How does interlinking influence SEO as well as the user experience?

Posted on by Shashi Kumar Verma

Boosting the performance and visibility of the website is a very challenging task. There are many technical aspects to consider and a lot of strategies have to be applied to uplift the ranking of a website. All of us are familiar with the term “backlinks” and it is also known to us that even a few backlinks can provide impressive results. The old pages can be easily kept alive with the help of the interlinking. 

It is important to note that internal interlinking is an important way of improving the website’s Search Engine Optimization. It should be very easy for the crawler to find the relevant and concerned pages. All important technical aspects must be considered in order to achieve the desired results because the world of SEO is very complex. If all the pages of your website are properly interlinked, surely your website will quickly get indexed in the directory of the Search Engines, thus ensuring impressive results. 

Keep the old web pages active with the help of the interlinks

Generally, on a website, there is enough content. It is important to ensure that all the content uploaded on the website is relevant. There is also a possibility that a few pages can collapse on their own if proper interlinking is not done to them. Also, such pages are not easily found by the Search Engines, and in the end, their full organic ranking potential will get affected. The old web pages can be easily kept active with the help of the efficient central backlink strategy. The older pages can still be relevant, and it is important to train them as well. The older and relevant pages can be linked with the latest content that has been uploaded on the website. There is a big possibility that the latest content can fetch more organic traffic after they have been indexed by the Search Engines. With the help of the interlinks, the popularity of the newer pages can be en-cashed by directing traffic to older (relevant) pages.

Generating more traffic from fewer backlinks

It is possible to generate more traffic from fewer backlinks, but the best strategies have to be applied. If you believe that all your backlinks are based on the homepage, you must ensure that all the other webpages are also linked to your homepage in order to make sure that they are visible to the crawler. In this way, it can be ensured that the traffic is smoothly flowing from one page to another.

The influence of the interlinking on the user experience (UX)

The interlinking definitely affects the user experience, and this fact cannot be ignored. The users and netizens definitely appreciate such websites that offer all the information in a proper manner. All the information should be available under one roof in an organized manner. Generally, the user browses through several web pages before collecting all the information. It is important to retain the user by increasing his or her dwelling time. If the user is retained properly, the bounce rate can be diminished. All the websites succeed only if they succeed in retaining the users. It is important for the website to have excellent content, informative and unique content. With the help of the interlinking, more doors can be opened for the users in order to discover new and more relevant things. It is very important to improve the user experience so that he or she returns to the website again and again. Creating a website is never easy, but retaining the loyal customer base is also a big challenge.

Ensuring the interlinking structure is good

It should not be forgotten or ignored that only relevant interlinks that have clear labels for navigation deliver results at the end. The interlinks should be placed in such a manner that it should be easy to find them or else they will lose their exact purpose. For example, if your website has features such as navigation bar and functional drop-down menu that has links to relevant topics on the home page, surely your website will benefit from the interlinks. All the users browsing through the home page will surely reach out to the menu that is offered by your website. Consequently, they will navigate to such sections of the website that they have to offer and navigate to the section that appears more relevant to them. These days’ most websites follow such structures in order to succeed.

Other types of interlinking on the web page

Apart from the navigation bars and the drop-down menus, you can find other forms of the interlinks that are used by the website. In one type of interlinking, you can find images that have page links behind them and in other content interlinks that are connected in the texts that are displayed on the page. It is important to encourage the users to interact with the website. This constant interaction is very valuable from the SEO point of view. In simple words, if there is no optimized anchor text in the URL, or there are no deep links for indexing the page promptly, users are likely to encounter difficulty in locating the page, unless and until interlinks to them truly exist.

Show relevant content 

The content present on the website is the best place to insert site links without disturbing the user experience. A link placed on the content gives a signal to the user that if you want to collect more information, please click on the link. It is important to have a clean site architecture, and there should be relevant interlinks that are instrumental in making the website SEO-friendly. Moreover, relevant interlink also enhances the user experience. The webmaster must ensure that the website does not have any broken links. 

Integrate the enticing e-commerce features in your website to grow your business 

Posted on by Shashi Kumar Verma

Do you have a modern website, but it lacks some important element such as e-commerce functionality? If so, there is no need to worry because you can modify the website. In the tech-savvy era, most shoppers prefer online shopping. In fact, almost half of the Americans prefer to purchase goods and services through online shopping instead of using the services of the brick-and-mortar retailers. After the pandemic, there has been sudden growth in the trend of online shopping. 

Developing and modifying the website is a great idea

Many businesses have their personal website, but they want to have an e-commerce website. If you want some special features, and designs in your website, some modification is necessary. If your website has the latest features, it will help your business to grow. Try to include new features in your website such as digital downloads, memberships and subscriptions in your online product sales. Please modify and make your website modern but also make sure your website is easy to navigate. 

Choose the e-commerce platform that can be connected with your website 

Just imagine that you can add ecommerce functionality to your website, and there is no need to hire a developer. Of course, it sounds great. However, it is important to take care of the aspect such as that your website builder or the CMS (content management system) is coupled with the e-commerce platform. You can build and operate remarkable online stores easily. While selecting the ideal e-commerce software, please consider your demand, budget, goal, skill level, etc. Surely, your business will soar remarkably if it is modified in the proper manner. 

Sometimes selecting the e-commerce platform can be a challenging task. If you are planning to integrate new features on your own, take into account all important aspects such as your technical expertise, budget, your goal or any particular requirement that you have. Shopify is appreciated for its plug-and-play simplicity of setup. It is known as an aesthetically pleasing platform that has a ton of expertly crafted templates. You can take help and assistance from a skilled Shopify developer who can promise above-average site performance and security. 

Ensure that your website is e-commerce friendly 

The shoppers and netizens love such websites that are user-friendly. So, it is a wise decision to optimize the website with the help of tried and trusted strategies. It is important for the webmaster to fascinate the buyers. 

Focus on error-free product pages 

All the goods and services that you provide must be highlighted. Please create attractive product pages that can entice the customers with extensive information. Include the details about the cost, shipping choices, descriptions, availability as well as ratings. Use high quality videos and photos to make the website informative. It is important to make the website more appealing as well as desirable for the customers because this ultimately helps to raise the sales level. Customers browse through such websites that are trustworthy, and they take care of aspects such as clear visuals. Make sure that your product pages are error free, and you can take help from the freelance photo editors whose fees are completely affordable. 

Share all the details about the product

The shoppers go for a compelling product page because it inspires them. The page must provide them with all the details, encouragement and guarantees. The product pages must include information such as stock, extensive product details, product availability, size, chart, product image, shipping price and product videos. The shoppers, customers must easily find the information that they have been looking for. Even the little details are important, and they can encourage the customers to purchase the product. 

The specifications about the product, the weight, dimension, quantity (availability of the stock) should be clearly shown. Offer other options to the customers to add items to the wishlist. Share the information on social media, integrate click buttons such as “add to cart” or “buy now.” Also, remember to integrate an effective CTA (call-to-action) button that redirects them to the shopping cart pages. 

The navigation of the website should be easy

The users of the website must find it easy to navigate during the product selection. It should be easy for them to find the appropriate product with ease. Please give top emphasis to the navigation menu. 

Ensure that the shopping cart process is streamlined 

The shopping cart makes an e-commerce website different from other types of websites. The customers must find it easy to return to the product page and make necessary changes if any. It should be easy for them to buy additional items. The website must bring a fantastic shopping experience to the shopper. If the shopper or the customer experiences a problematic checkout experience, then he or she is likely to leave the website before making a purchase. The customer should not face any type of frustration. 

Try to include all the trust indicators

We know that e-commerce websites are vulnerable to issues such as hacking, and they have a lot of data. So, the anti-social elements try to target e-commerce websites. Your website must include security features. Defend your website from all types of typical security problems such as cross-site scripting (XSS), authentication issues, DDoS attacks, injections, etc. If your e-commerce website is secure, clients will show their trust. Investing in website security is always useful in the long run. 

Share your contact details

Make sure that your contact details, phone number, email address, physical address, link to your social media is accessible to the customers. You can also add features such as live chat or a contact form.

Understand the PPC bidding strategies and choose the one that is suitable for your business

Posted on by Shashi Kumar Verma

In the modern time, Pay-per-click (PPC) is a very big market, and, as per estimates, more than one hundred billion dollars is spent worldwide on multiple ad platforms. The biggest among them is the Google Ads that has about three-fourth of the global market share. Microsoft (also called Bing) and Facebook are also very big players. Please note that all these players have a whole variety of bidding strategies in order to help you get the best out of your marketing efforts. Let us learn more about the bidding strategy options.

In simple words, the bidding strategy is to show how your money is used for displaying your PPC ads. There are different aspects to consider while deciding the bidding strategy. The platform, the actual ad, your budget and the marketing goal must be decided while choosing the PPC bidding strategy. You can select either automated bidding options or standard manual on most of the ad platforms. Let us learn more about PPC bidding strategies:

  • CPC
  • CPM
  • Target CPA
  • Target ROAS
  • Maximize the conversions
  • Target impression share

Please note that all these ad platforms do not offer all these options. For example, if you have opted for Google Ads, bid strategies will offer the whole range. The bidding strategies in Linkedin and Instagram are simpler because generally the focus is on CPM or CPC options. 

CPC (cost per click)

In this, you will pay for all the individual clicks on your ads. This is the original and the most popular type of bidding strategy. In fact, there are choices when you have to select the pay per click. You can opt for the manual CPC, automated CPC or enhanced CPC that is referred to as eCPC.

CPM (cost per mile)

It can be said as the cost per thousand impressions. It is important to note that a mile is Latin for a thousand. However, generally, it is referred to as cost per mile. This option is suitable for display ad campaigns that include videos, banners or other types of the promoted content. It is very useful for awareness-based campaigns.

Target CPA (cost per acquisition)

This is an automated bidding option that is used by Microsoft, Facebook and Google Ads. If you use target CPA, the ad platform will assist you to get new customers or leads at the specified target price. You will pay only if the action gets completed, such as there has been a download for the sales enquiry. It is designed to drive engagement. Hence, it is suitable for the bottom-of-funnel (BOFU) marketing.

Target ROAS (return on ad spend)

If you have been running online ad campaigns for quite some time, you can utilize this PPC bidding strategy with your most successful keywords. This bid strategy for Microsoft and Google Ads utilizes data from your past campaigns in order to predict your return on investment. The target ROAS is very cost–effective in the long run. 

Maximize the conversions

This is an automated bidding strategy that aims to get the most bang for your buck. Just set your budget and the Google Ads, Microsoft will try to get you as many conversions or clicks as possible for that price. It is based on historical data. So, you must have a PPC campaign that has been continuously running for at least a few weeks. 

Target impression share

This is relatively a newer automated bidding strategy for Google Ads. The advertisers can easily set up their target percentage as well as their budget. Afterwards, the advertisers can select how they want their impression to be seen.

Choose the right bidding strategy to make maximum benefits 

Risks and benefits are associated with all the bidding strategies. Generally, businesses choose the strategy that depends on their ad strategy in general. You can use many PPC bid strategies on a variety of PPC bid strategies on a variety of ad campaigns. There are many factors on which the success of your PPC ads depend such as the:

  • Keyword research that has been conducted
  • The platform that you are using
  • Your budget as well as the bidding amount
  • The quality of your Ad
  • Demographic targeting 
  • Your industry and the situation of the market

Each web advertising platform has its own system that includes managing the bidding strategies. The Facebook bidding strategies are not complex and the platforms such as Twitter and Linkedin offer more simple selections such as the CPM and the CPC.

Choose the right bidding strategy to ensure your goals are met

Whatever web advising platform you use, please keep an eye on your KPIs to ensure that your bid strategy is working in the perfect manner. Check your analytics on a daily basis, especially for the large-scale campaigns. The pay-per-click is a massive industry, and it also offers a massive goal reach. Still, you must remember that all the platforms are vulnerable to fraud. Many invalid clicks come from genuine accidents such as site visitors clicking on the wrong click. There is also a possibility that invalid clicks could occur as a result of the automated bots. Some organized criminals can also be behind the occurrence of invalid clicks. As per some estimates, click fraud is almost equivalent to $20 billion, and in the coming era, it is likely to increase. Please protect your pay-per-click ad campaigns from all types of fraudulent practices, irrespective of the platform you use. Consult with experts and learn more about PPC bidding strategy. 

The most reliable security plugins that your WordPress site should have

Posted on by Shashi Kumar Verma

It is surprising but true that almost half of the websites are built using WordPress, and we are aware that its code is openly available for free. Unfortunately, such websites that are built using WordPress are an easy target for the spammers as well as hackers. It is true that at least three WordPress sites are attacked every hour. Luckily, we live in the era where numerous WordPress security plugins are easily available. These security plugins can be used for safeguarding as well as surveillance. Let us learn more about the security plugins for your WordPress site:

Wordfence

The Wordfence has emerged as a popular and important security plugin that is renowned for its user-friendly interface as well as comprehensive protective features. The Wordfence offers very strong security measures such as regular scans, live traffic monitoring that enables you to protect your website from different types of threats. You can also opt for a powerful free version that has features such as firewall protection, malware scanner. It has advanced options such as the capacity to fix unauthorized file changes. You can opt for the premium version that has additional tools such as real-time IP blacklisting as well as country blocking.

Defender Security

The Defender Security is also a very famous and versatile WordPress plugin that is designed to provide robust protection along with a stress-free user experience. You will also find a setup wizard with this plugin that enables you to configure essential security settings. The dashboard is really very user-friendly, and you can easily receive the overview of your WordPress site’s security status along with the actionable recommendations. The Defender Security is very distinct from its competitors because it is easy to use, and it has a well-designed user interface (UI). Unlike other types of security plugins, the defender offers firewall protection as well as the malware scanner even in its free version. In the pro version, you will find advanced features such as the audit logs and scheduled scans. 

The Defender Security is ideal for medium as well as small-sized business websites, personal sites and blogs. It has a user-friendly interface, and it is suitable for beginners as well as the intermediate WordPress users. This plugin is a suitable option for those who want a perfect balance of advanced features but without any complexity. You can protect your website from various threats such as malware infections, brute force attacks and unauthorized logins. It has effective features and is also easy to use. So, if you want to enhance your WordPress site’s security, simply use Defender Security. 

Solid Security 

It was formerly known as the WP security. This security plugin is designed to offer robust protection. This plugin has an intuitive dashboard that clearly displays critical information such as the bans overview, blocked threats and other vulnerabilities. It has a user-friendly interface and a setup wizard that ensures quick access as well as easy navigation to essential features. It provides security from brute force, and it also has file change detection capacity. Some of its other security features include database backup, regular securities canning, 404-detection, away mode, etc. 

Solid Security is suitable for all types of websites, small and medium-sized e-commerce websites, and personal blogs. It is very easy to use, and this feature is admired by the users. This plugin is beneficial for those who want protection against common vulnerabilities such as file changes, unauthorized access, brute force attack, etc.

All-in-one security 

The All-in-one security is a very capable and free WordPress security plugin that offers a wide range of features. The setup wizard is present that can guide you through the basic security tools in one click. It has a dashboard that provides a quick overview of the most critical details. This modern plugin has a user-friendly interface along with clear instructions. As a result, it is distinct from its competitors. Its security features include the security hardening, login lockdown, database security, blacklist functionality, database security, firewall protection, security scanner. This plugin is recommended for small business sites and personal blogs. It offers great protection features as well as straightforward setup. This plug is suitable for beginners who are reluctant to sort through numerous settings. 

Sucuri Security 

The Sucuri Security is a well-known WordPress security plugin that is well-known for its advanced security features. Its dashboard is intuitive, and it offers clear insights into the site’s security status, and you can also receive actionable recommendations. Sucuri Security is different from its competitors because it offers cloud-based protection that also provides performance optimization and server-side security enhancements. With the help of this approach, it is possible to ensure that the threats are mitigated before they manage to make an impact on your WordPress site.

Shield Security

This is also a reputed WordPress security plugin that offers extensive protection features. It is important to note that the Shield Security provides a detailed visual overview of the WordPress site’s security that includes bot detection, blocked IP addresses, blocked logins and the overall state. Its security features include firewall protection, login page protection, file scanning, activity logging, automated IP blocking, spam protection, etc. 

The Shield Security is suitable for all types of WordPress websites that include business sites, personal blogs, websites of online stores, etc. It is suitable for users who want comprehensive website security, spam protection but without any complex user interface. The beginners appreciate its easy set up and intuitive control, whereas the advanced users benefit from its extensive features as well as customization options. 

The SEO trends and updates that are worth noticing in 2024

Posted on by Shashi Kumar Verma

In this world, nothing is permanent, but small changes are embraced because they bring betterment. So, in the world of digital marketing, Search Engine Optimization, small changes can be seen. In 2024, the SEO has changed, because the technology is changing and upgrading itself at very high speed. You can even find AI-generated content on the website. The best SEO practices are now being disturbed by AI-powered search experiences such as Google’s SGE. It is good to update with the passage of time, but you should never switch to unfair means just to get some temporary advantage or benefit. 

Due to the emergence of AI tools such as the ChatGPT, the digital world is getting flooded with AI content. Sensing the danger, the Search Engines have started prioritizing more conversational language in order to keep the span content at bay. A lot of changes are happening in the world of SEO, and you must learn about them. The AI is continuously advancing, and the searching algorithms are constantly changing. Google is also encouraging the webmaster to post high-quality and authentic content. Let us learn more about the SEO trends of 2024:

The search intent

It is easy to understand that the search intent means the true intentions that are behind the user’s search. If you have a nuanced understanding of how your target audience uses the Search Engines, it is possible to make a difference. While the navigational and information queries are declining, the commercial and transactional keywords are on the rise. Some netizens seek quick answers, others require a detailed explanation. As mentioned above, artificial intelligence is also rising. If the content present on your website is helping the customers, it can prove helpful in the growth of your business. Google prefers to rank the most relevant and useful results. 

So, the webmasters must pay special attention to the quality of the content. If you want to reach the top of the SERP results for your target keywords, then your content must show that you have correctly understood what the users are searching for.

Make use of the question and answers 

Even in 2024, answering questions remains a big SEO trend. It is a good choice to add FAQs at the end of the webpages. You can easily enhance the length of your content, and it can be made more engaging as well as informative. The question and answer section can be easily incorporated into web design with the help of the expandable dropdown menus. Create such blog posts that are around questions and ensure that detailed answers are available. In fact, it is good to have a dedicated page for common questions. The netizens must find it easy to collect information about your product or service. When the customers find all the available information about the product, they decide whether or not to produce the product. The strategy of integrating question and answer works for newer websites because they easily get the ranking. 

The use of the AI content

This is true that the use and demand of AI-generated content is growing. However, it is also true that AI content is not necessarily good or reliable. The human touch, creativity and thoughts are irreplaceable. Creative storytelling is not what a robot can do in the near future. So, content writers still have the capacity to captivate the audience with a story. AI-generated content is not completely against Google’s guidelines, but the content should be high-standard, valuable and helpful to the users. 

The AI-generated content is getting smarter with time, and sometimes Google finds it hard to identify and penalize the content. However, still many webmasters and marketers are ready to use the power of AI. The marketers are aware that their competitors are most likely to use AI-generated content and create new pieces of content. So, the demand for AI content is growing, but in order to make a difference and engage the target audience, it is important to have creative content writers in the workforce. 

Regularly updating the content

In the world of SEO, there is very heavy competition. Due to the use of AI-generated content, the competition is likely to become more challenging. If your content is currently performing in an impressive way, protect your top position by regularly updating the content. The ranking of the website sometimes fluctuates due to various factors, but if you want to occupy the top position for a long time, consider updating the website. Gone are those days when the website content was updated in 1-2 years. Today, in 2024, the content must be refreshed on a yearly basis. The content must be informative so that it can successfully engage the readers. To get maximum benefit, please ensure:

  • Confirm that all statistics and data are accurate as well as up-to-date.
  • Rewrite the content every year with new introductions, insights and examples.
  • Make use of the newest case studies, research and news articles.
  • Check all the external and internal links. Please repair the broken links, or you can also replace them with 301 redirects. 
  • Please continue building the backlinks. 
  • Ensure that your website operates smoothly on the mobile phones

Today almost everyone has a modern smartphone and most shoppers use their smartphone to surf the world of the Internet. Your website receives traffic not just from desktops or laptops but also from smartphones. So, the webmasters must pay attention to the performance of the mobile pages. Just ensure that your website is mobile-friendly, and it is properly meeting all the standards of Google. 

What is the estimated cost of building a website for a business in 2024?

Posted on by Shashi Kumar Verma

There are many benefits of creating a website for the business. Now, many businesses are going digital, and they know that creating a website is strategically important. Even a small business with a website can make a lot of profit. There are many benefits of having a website for the business:

  • The website is an offline office that serves the business 24*7 for your potential and existing customers
  • The presence of a website adds credibility to a business
  • The website can become the centerpiece of your digital marketing efforts 
  • The website helps the customers to know about all the products and services offered by your business
  • A creative website can encourage potential customers to contact your business
  • A well-designed website can easily impress the target audience

A well-planned website is a key need for the modern business 

Whether you are a small business owner, a startup or an established enterprise, it is important to have a website. A professionally designed, well-planned website is crucial for success, and it can expand your online presence as well as brand awareness. With the help of a website, a business can attract new customers, drive website traffic and it becomes easy to attain wider recognition. Developing a website is a technical task, and there are many factors that can influence the cost of website development. 

Estimated cost of developing the website 

There are many factors that can affect the cost of developing websites. The complexity of the website, the features and the technology integration can affect the cost of the website. In the USA, the website development cost can be between $1,000 to $1,00,000 and even more. The developmental requirements can also affect the overall cost of the website. It is not just all about the requirements and the features, the cost of the website also depends on the scope of the business. 

The breakdown of the website development cost 

The source that you choose to create the website can influence the cost of the website. For example, the cost of a web development agency will differ from that of a freelancer. There are many companies that provide the service of website development and then there are freelancers who can create the website on the request of the customer.

Cost of the websites on the basis of number of pages 

If the size of the business is large, then there is a big possibility that it will require more web pages. Generally, small businesses have a small website but e-commerce websites have numerous web pages, whereas the size of a corporate website can be huge. 

The category of the website Number of the webpages Estimated costs 
Small business 8 to 15$1,000 to $ 10,000
E-commerce website 25 to 100$10,000 to $ 45,000
Corporate website 15 to 30$10,000 to $ 20,000

The cost of the website can be affected by the complexities

As mentioned above, the complexity of the website can get affected by the complexity of the website. If a website has a simple interface, its cost will not be as high as a high-end complex website. The development cost of different websites can be understood with the help of the following table:

Website type Estimated cost
Basic website $ 4,000 to $ 20,000
Template based website $ 1,000 to $ 5,000
Average website $ 40,000 to $ 1,00,000
Complex and high end website $ 1, 40, 000 and above 

The goal of every business is making profit, and with the help of the website, a business makes profit. Small businesses have limited operations, and they require a smaller website with fewer pages. However, large businesses require big websites. Please note that website development is not a one-time investment. The business is supposed to pay annual costs for maintenance. If the latest technologies are integrated in the website then, its cost might vary. The operational cost of the website can enhance if new features are added to the website. The average website maintenance cost in the USA can range between $ 1,000 to $10,000 and even more. 

A business has to make many small and big changes in its website. Many small and big changes can affect the cost of the website. If you add some new features to the website, then it can enhance the overall cost of the website. 

Website development typeEstimated cost 
Domain nameAlmost $ 3 per month
Web hosting $ 30 to $ 500
Theme or template design $ 1,000 to $ 10,000
DIY website design $ 100 to $ 500
Professional web design $ 100 to $ 500
SSL Services $ 8 to $ 10

Get the best website for your business, and it will help you to take your business to new heights. An impressive website can help your business to register a robust presence. Consult all technical aspects with the experts and get an impressive website. Maintain and upgrade your website to ensure its smooth performance.

The role of the page loading time and the effective optimization strategies to improve user experience 

Posted on by Shashi Kumar Verma

Almost all of us love to spend several hours each day on the Internet. Many of us use the digital platforms due to professional reasons, and then there are many who use the Internet for entertainment and other work. There are so many platforms on the Internet that attract the attention of the users. With the passage of time, the number of such people have skyrocketed who use social media platforms. Unfortunately, as many options are available today, the patience level of the netizens has gone down drastically. So, if a website fails to open due to any technical reason or its loading time is very high, there is a big possibility that the user will simply move to a new website or app. 

In the modern era, all of us live in a digital atmosphere where the user experience (UX) matters a lot. In case a page is taking very long to respond, there is a big possibility that the user experience will get affected drastically. Hence, it is the duty of the UX designer to ensure that the website loads quickly. 

A good UX experience is very important 

If the UX experience is good, the netizen will return again and again. So, it can be said that the UX carries a lot of value. It is not wrong to say that the UX is like a guide that helps the netizen to move in the digital world. You can easily get the desired information without facing any frustration. If the UX experience is positive, you will feel like using the website again and again. In fact, a satisfied user also tells about their experience to other netizens. On the other hand, if the UX is bad, your experience is likely to be very frustrating, and you will surely avoid using that specific website or the app.

Connection between loading time and the user experience 

The first impression 

All of us know the value of the impression. We have frequently heard that the first impression is the last impression. Websites with fast loading time are smooth and preferred by everyone. If loading time is excessive, the netizen simply moves away because their time is valuable. People stay on a website only if they get impressed. Once the netizen gets impressed, they stay and explore more. 

Better user engagement

Considering the aspect of the user engagement is also very important. In the modern era, it is not easy to keep someone interested and engaged. If a website is loading very slowly, certainly it will not be in a condition to engage someone. When people lose interest, they simply switch to other websites. When the netizen gets bored or annoyed, they are likely to leave to do something else.

Conversion rate 

The conversion rate can be poor if the website is loading very slowly. Suppose you are browsing through a slow e-commerce website, then there is a big possibility that you will get frustrated and simply leave without purchasing anything. So, for a slow website, it is very difficult to engage the customers and sell them any product or service. On the other hand, if the website is smooth and loads quickly, the customers are likely to stay, browse through more options and eventually buy something. Hence, it can be said that a fast website helps the business to flourish.

Search Engine Optimization (SEO)

Search Engines such as Google, prefer fast-loading websites. They put them higher on the list when netizens search for something. A fast-loading website can be quickly accessed and used by the netizens.

There are some optimization strategies that can help in reducing the page loading time:

  • Optimize the images: Please reduce the sizes of the images, and it will help the website to load quickly and reduce the bandwidth consumption. 
  • Use the browser caching: The frequently used data must be used in the cached memory so that the data loads quickly whenever you succeed in retrieving the same.
  • Minimizing HTTP requests: Please note that all the HTTP requests also increase the loading time of the page. So, if the number of the requests is reduced, it can significantly contribute to improving the page speed.
  • Reduce plugins: If numerous plugins are installed, some issues are likely to appear. Certainly, the plugin can slow down the performance of the website. 
  • Enable the GZIP compression: By using the GZIP compression, it is possible to wrap up all the web objects in a single container. It can reduce the size of the data transferred between the visitor’s browser and the server. 
  • Using the content delivery network (CDN): With the help of CDN, it can be ensured that the website’s key content is properly cached and is ready on servers throughout the world. This helps in reducing the page-loading time, irrespective of where your website user is. 
  • Reducing the redirects: Each time the user makes a request to a page, the browser needs to redirect to the final destination. So, if there are numerous redirect requests, it will take longer for the page to get loaded. 

Tips to optimize the website’s loading time for improving SEO performance and user experience

Posted on by Shashi Kumar Verma

The webpage loading time refers to the amount of the time that is consumed by a webpage for fully loading after a user clicks a link or types a web address. It is generally measured in seconds. The page loading time is a crucial aspect that must be considered. If a website is taking a lot of time to open, then, it can affect the goal of the business. Slow page loading can negatively impact the user engagement, and certainly it will impact on the business performance. So, all the businesses must ensure that their website is performing in the best possible manner.

Optimizing the page loading time

Webpage loading speed is a crucial part of the website’s usability. As per Google, there are numerous ranking-related factors, and this is one such factor that can influence a website’s position in the search engine ranking. This factor also enriches the user experience. In the realm of the Internet, numerous websites clash with each other to rank as there is a lot of competition. If the website is not loading quickly, then it could lose visitors. As a result, the business is likely to lose competition. On the other hand, if the website is loading at high-speed, it can certainly boost the website’s crawl rate. The faster the pages are loading, it becomes easy for Google to crawl pages. Some techniques that can easily optimize your website’s loading time are as follows:

Optimizing the image size as well as the format

The image that your website is using can take a lot of bandwidth and certainly it can affect the loading time of your page. Use the best picture editor tools to resize the images such as photoshop. Try to set the images at 72 DPI. In order to optimize the loading time of the page, please stick to image formats such as GIF, PNG, JPG. The images must be optimized in a perfect manner. If the images are of very high resolution, there is a possibility that the loading time of the website will go up. Use the image compression tools to suppress the size of the images. Try to reduce the file size but also ensure that the quality is not compromised in any way. The end user experience should not get impacted.

Please avoid CSS files and inline JS

It is literally seen as a good practice to place the website’s JS and CSS in the external files. So, whenever the page gets loaded, the browser caches these files externally. As a result, it reduces the loading time of the pages on subsequent requests. Such tactics truly work. Moreover, there are other benefits such as having the CSS and JS files externally because it becomes easy to maintain the website.

Avoid the render blocking scripts

Please try to place the javascript files at the end of the body or use the ‘async’ attribute for loading them asynchronously.

Avoid the redirecting

In order to optimize the speed of the website, please avoid excessive redirecting. Some redirects are unavoidable, but it is important to remember that this requires additional HTTP. Certainly, it increases the website load time. Also, check the broken links and fix them on a prompt basis.

Please reduce the HTTP requests

Try to use the CSS sprites and diminish the number of image requests. Please combine the background images into a single image. Please combine the inline images in your cached style-sheets. Similarly, try to combine your javascript file into one single file.

Reduce the size of the cookies

Cookies are used for storing data that needs to be continuous between the requests. The data is delivered on every request, and it adds to the load time when it becomes bulky. Hence, it is important to reduce the size of the cookies, and by doing this you also reduce the size of the data that is transferred. This tactic decreases the page load time. Also, eliminate the unnecessary cookies and reduce the size of the cookies.

Do the auditing of your website on a regular basis

On a regular basis, do the audit of your website. It will also improve your user experience and contribute to SEO success. Just analyze how your website is handling the content. Ensure that your website can be easily accessed on the mobile phone as well. This will help in ensuring SEO success.

Track the 404 errors

The page not found or 404-error appears when the users try to access such pages that have been deleted. Generally, the netizens do not return once they have met the 404-error. If the netizen is not coming back again, you are likely to lose the potential customer. So, please solve the 404-error by using free, external tools and track down 404 outcomes. Also, remove the dead links.

How does content quality play a pivotal role in SEO?

Posted on by Shashi Kumar Verma

This is a true fact that a business needs a robust online presence in order to succeed. As a result, many businesses are paying attention to the SEO as well as the content quality. The website of the business should be easily visible and to achieve this goal, it is important to use Search Engine Optimization services. The business must drive organic traffic. However, it is very important to pay special attention to the content quality. The content quality plays an instrumental role in the SEO, and it also helps the business to successfully achieve its online goals. It is important to understand the basics of SEO for optimizing the content for the Search Engines.

The role of the SEO in improving the visibility of the website

The visibility of the website is improved with the help of a process that is known as the Search Engine Optimization (SEO). This process also improves the ranking on the Search Engine Results Pages (SERPs). Different types of techniques and strategies are used for enhancing the quality and relevance of the website’s content. In the world of SEO, there is a lot of competition, and a website can easily achieve a good ranking only if its SEO is conducted in a proper manner. If the website is succeeding in attracting organic traffic, it will ultimately help the business to reach its target audience in an effective way. In the modern digital landscape, the competition is literally very fierce, and your website can only make a difference if it is properly optimized. A properly optimized website can drive traffic and generate leads. Now, in the modern digital era, SEO is an important part of the business’s marketing strategy.

The SEO factors that must be considered

There can be several factors that can affect your SEO rankings, and some of them are very important ones such as:

  • Content quality as well as relevance: The content that is present on the website should be highly informative and relevant. It must be engaging for the target audience. The readers get excited when they get access to high quality, unique content. Such content is also favored by the Search Engines, and the website rankings also receive the much-required boost.
  • Use the best keywords: It is extremely important to use the best keywords as well. The selection of suitable keywords can create the difference. The website’s ranking can be improved by selecting the best keywords. Do some proper and necessary research from your side and select the best keywords.
  • The structure of the website: The structure of the website also plays a key role in the SEO rankings. A website that is easy to navigate is admired by everyone. At the same time, the website should be user-friendly, and it must load quickly. Such aspects play a key role in affecting its ranking.

The connection between content and SEO

The content refers to all such elements that are present on the website. It can be written content, audio, video, images, etc. The written content also includes blog posts, case studies, articles, white papers and other types of content. While creating the SEO content, it is important to take care of the Search Engines. Please note that your content should be easy for the Search Engines to understand. Only then the Search Engines will rank it higher on the search results.

From the perspective of a user, quality content makes the website engaging and valuable. As a result, many potential customers keep coming back, and this helps the business to grow. The quality content can be in the form of engaging videos, blog posts. The users must find whatever they have been looking for. The blog posts, videos and infographics can help a website to improve its visibility as well as ranking on the Search Engines. In the modern time, videos are also uploaded on the website to improve the user experience and engage the visitors on the website for a longer period. Infographics have also emerged as a visually appealing way to present some complex information. Please note that by creating high quality SEO content that is engaging and relevant, a business can easily improve its rankings. It becomes easy to attract more organic traffic to the website.

The mistakes that must be avoided

It is extremely important to optimize the content, but there are certain mistakes that must be avoided such as:

  • Keyword stuffing
  • Posting duplicate content on the website
  • Ignoring the metadata
  • Simply focusing on quantity and not on quality

Implement the best SEO strategies after consulting with experts and make use of the best keywords. If your website succeeds in achieving visibility, it will help your business to grow. Use the service of expert content writers and get original, authentic, unique content for your website. Improve the online presence to ensure the best growth of your business.

How to significantly boost the local visibility of your business?

Posted on by Shashi Kumar Verma

There are many businesses that have local customers. Such businesses aim to ensure their visibility in the local searches. This is absolutely true that the Local SEO is very important for all such businesses that serve its community. We are living in a digital era where almost 80% of customers use Search Engines to learn about the local queries. Almost 18% of the local searches end up in a purchase within the 24 hours.

This is also true that most of the searches are made by smartphone users. However, this is also true that as the Local SEO is growing, the level of the competition is also growing. Now, there is a lot of competition for the visibility as well as local search traffic. As a result, almost all the businesses are striving to significantly improve their local searches. There are several key local ranking factors that can easily position your business’s website effectively across all its locations.

What is actually meant by the Local SEO?

It is important to learn and understand what is actually meant by the Local SEO. In Local SEO, there are several practices that aim to attract customers by improving a business’s visibility in the local search results. The business should be visible in local search results such as localized search listing, maps, etc. Please note that Local SEO is not just confined to Google. Customers make use of different Search Engines and platforms such as Bing maps, Google maps, Apple maps, etc. Notably, in several countries there are different platforms that allow businesses to optimize their local Apple maps location. Your business should be present in the directory, it must have a local presence. Of course, Google, the leading Search Engine, is used during local searches. So, most businesses strive to make their presence felt.

Who must opt for Local SEO?

All those who operate brick and mortar stores can benefit from the Local SEO, and they can earn more by improving their visibility. Your business should be visible in the world of the Internet. Whether your business is large or small, it must pay proper attention to Local SEO. Your business can generate a lot of revenue if it is visible within the local search. Try to generate more traffic for your business. The retailers, restaurants, law firms, healthcare clinics, photographers, law firms, real estate offices, salons, auto repair services can benefit from Local SEO.

What are the Local SEO ranking factors?

It is important to note that the local rankings are not related to your website. However, Google lists several key attributes that assist in determining the local rankings such as:

  • Relevance that defines how properly a local listing is matching with what a user is looking for.
  • The distance that refers to how far each result is from the location term used in the query.
  • The factor of the prominence also matters. If a business is well-known, then it will also help in the Local SEO.

Some important aspect that helps in succeeding in the Local SEO:

There are two main aspects that assist in succeeding in the Local SEO:

  • Being found means how properly you are searching in local packs, Google maps and other platforms such as Apple maps.
  • Another aspect is being selected. This means convincing the users to choose your listings over others.

The quality of the reviews

It is important to pay attention to the aspect of reviews as well. How many reviews your business is generating? What is the overall score? All these aspects really matter. The responsiveness of the business also matters because it helps the business to rank higher in the local search results. Consult with the experts and learn about these aspects. Try to analyze what the customers are trying to say in those reviews. Is there anything that makes you special, then it is important to learn about that specific aspect. If there are negative reviews about your business, then, there is a chance that it can damage a person’s selection process. The content of the review can influence the customers.

There are a few practices that can help your business to improve the local search visibility:

  • Monitor the online reviews
  • Set up a local rank tracking
  • Make such web pages that are easy to crawl
  • Create engaging localized content
  • Ensure that the business’s name, address and contact number is accurately listed on online platforms
  • Properly optimize your Google Business listings
  • Try to optimize your website for voice search, if possible
  • Optimize your website for mobile
  • Mention the location in the meta tags as well
  • Integrate relevant schema with the website
  • Try to improve the local keyword targeting

It is extremely important to pay proper attention to Local SEO. A business that operates in a specific location can easily register progress if it is visible locally.

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