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Month: September 2023

Professional WordPress Development in India

Posted on by Shashi Kumar Verma

WordPress is one of the most popular Content Management Systems available today. Millions of websites are powered by it and yours can be to! At YouthtechSolutions, we can create stunning WordPress websites that suit your company’s requirements perfectly. You can get our WordPress developers for hire at affordable rates and build an excellent website for your brand.

Why Choose WordPress?

WordPress is a popular CMS for a reason! It offers a strong framework to build secure, flexible, scalable, and efficient websites. It can also be used to develop strong eCommerce portals that can handle a generous traffic easily. WordPress websites don’t just look impressive, they are easier to manage.

You can add, remove, or edit content on your website without the assistance of a web developer. You just need to familiarize yourself with the WordPress dashboard and functions before you can run the website smoothly. That is what makes WordPress a desirable option, especially for busy business owners.

Benefits of Custom WordPress Development in India

WordPress isn’t the only CMS out there and the number of options available can feel overwhelming at times. We often recommend WordPress to our clients because it offers the right balance between customizability and flexibility. Here are some of the biggest benefits of WordPress web development:

1. Flexible and Scalable

WordPress is a very flexible CMS platform. We can develop different kinds of websites on the framework, ranging from business pages to multi-media sites. It is easy to start off small and scale as you grow as well, which is one of the reasons why so many people choose WordPress over other products.

2. Fully-Customizable

You can customize the appearance and structure of a WordPress website easily. It is just a matter of choosing the right theme. Our developers can find a premium theme that suits your requirements or create one from scratch that is tailored to suit your requirements. A fully-customizable platform is necessary if you want to create a unique website that stands apart from your competitors.

3. Secure and Well-Maintained

When you choose a platform, it is important to consider the long-term maintenance. A website that is weak and causes trouble frequently will be a burden on your resources. WordPress is secure and well-maintained. The company releases upgrades regularly and takes all flaws seriously. You can benefit from some of the best security technologies and encryptions available.

4. Responsive

Websites today must function well on all platforms, including mobile and tablet devices. If your website looks great on a laptop and PC but very bad on mobile, you will lose a lot of traffic. According to some recent data from Google, a large majority of customers shop or visit websites on their mobile phone. If your site doesn’t load quickly or work well on mobile, it will falter. WordPress is the best and most responsive solution.

These are just some of the many benefits of WordPress web development in India. If you need a website that doesn’t just perform well but also provides long-term stability, WordPress is the right choice.

Why Choose Our WordPress Development Services?

Choosing the right platform is just one part of the equation. You also need to find the right WordPress developerto do the job. YTS is considered a very reliable WordPress development company in India by hundreds of businesses. Here’s a look at some reasons why you should consider hiring us:

1. Affordable Services

Everyone is concerned about the cost of website development. While clients want a reliable site, they also want to stick with a comfortable budget. We understand the value of money and offer our services at a very competitive price. We also rely on a very straightforward approach to pricing and will only recommend things that suit your unique requirements.

2. Expert WordPress Developer in India

WordPress development requires a lot of skill and experience. While the framework is in place and it is very secure, mistakes in development can still compromise the efficiency and stability of the site. We’re an experienced WordPress development agency and have worked with many businesses over the years. Whether you want an eCommerce site or a blog, we can help.

3. Tailored Development Services

Our main goal is to make sure the end product fits the client’s vision perfectly. We work with clients to come up with a unique, tailored solution for their brand. We make sure your website represents your company and products well. These tailored services can help you stand apart from your competitors and gain attention from prospective customers.

4. SEO-Friendly Development

A website can be perfect and still not attract any traffic online because people simply can’t see it. That’s why we build SEO-friendly platforms and keep marketing principles in mind when we develop a site. We make sure the platform is easy to use, has clear structure, good technical SEO elements, and great content.

5. Dedicated Project Manager

During the project, you will get a dedicated project manager. This manager will keep an eye on the progress of the project and make sure everything is going according to plan. They will also make sure you get regular updates regarding the different aspects of custom WordPress development. This will help ease your mind during the project.

6. Consistent Customer Support

Once the website is launched, the owner can take over the day-to-day management of its content. However, you will still need experts to handle troubleshooting, website repairs, upgrades, and other such maintenance requirements. As an experienced WordPress development agency in India, YTS is fully committed to the client’s welfare. We provide consistent customer support even after the website is live.

All of these advantages and more make us one of the best WordPress website developers in India. All you need to do is contact us and book a consultation. During the consultation, our experts will ask you a few questions to understand your requirements, conduct some industry and competitor research, and then develop a plan of approach.

If you have any questions about our services, feel free to call us at YouthtechSolutions, and we will do our best to help.

11 Must-Have Features on Your App

Posted on by Shashi Kumar Verma

A mobile app can be a great way to build customer loyalty and increase user engagement significantly. A well-designed app can help you earn your customer’s trust and improve sales numbers at the same time. If a customer has your app on their device, they are more likely to keep buying things from your business over the long term. However, your app should provide the user experience necessary to compel your customers. Here’s a look at some of the must-have features you will need on your platform:

1. Great User Experience

Everyone wants a unique and attractive platform, but there should be a balance between good design and confusing design. If the app looks pretty but the navigation is confusing, the user experience will be bad and customers will uninstall your app.

A good app has predictable navigation that doesn’t need special instructions. Things like a hamburger symbol to open a menu, the gear symbol to access settings, the human symbol to access a user account, etc. are all standard. Make sure the app has a good structure, logical layout, and accessible menus. It is important to keep the size of the mobile screens in mind when the app is created.

2. How-To Guides

Most people are familiar with apps but it is still a good idea to provide some instructions. Not everyone is tech-savvy enough to understand what your app is all about. Providing a how-to guide will improve the customer’s experience considerably and help you attract more customers across different age groups.

These how-to guides will also help you improve the customer experience overall, which will also increase the number of downloads.

3. Search Button

Few people have the time to search the entire app for what they want. If your app has a search bar, they can easily find what they need and continue with their browsing. This improves user experience considerably. A search button will allow people to do what they want quickly and easily, which is very important in their user experience journey.

If customers can’t find things quickly, they will become frustrated and look elsewhere. When it comes to apps, you need to keep long-term usage in mind. A customer may be willing to manually search for a product or service once or twice but they won’t be willing to do that all the time. If you want your app to stay on their device for a long duration, it is important to make things easier for your visitors.

4. Scalable Text and Images

An app should be useful for a wide range of people with different abilities. Many apps don’t have basic features like zoom and scalable text. That can be a hindrance for people with disabilities and eye problems.

Make your app as assessable as possible by enabling scalability, adding a read-aloud option, and providing other such conveniences. That will not only help you reach a group of customers that often face hurdles but also improve the brand image as a whole.

Adding speech recognition and text-to-speech capabilities will also help people who can’t access the device at times. For example, the customer may want to use your app while driving or cooking and text-to-speech can come in handy during these times.

5. Personalized Push Notifications

Push notifications are the bread and butter of apps. They remind customers of the app’s existence while making them aware of the different offers, sales, or events available. While normal push notifications are effective, customized push notifications are even better. They are tailored according to the behavioral insights collected by the app and offer the customers exactly what they need.

Personalized push notifications don’t just improve user engagement and sales, but also strengthen brand presence. The customer subconsciously realizes that everything they need is already available to them. When they want something new, they will check your app first before looking at the competitors.

Personalized push notifications should send out regular alerts but in moderation. If you send too many alerts, the customer may feel annoyed and either mute the notifications or delete the app. It is best to work with your marketing team to ensure your push alerts are useful and not disruptive.

6. Synchronization

Many customers carry out their shopping over multiple devices. They may add a product to their cart on their mobile phone but check out the product on their computer or tablet. It is important for your app to synchronize seamlessly across different platforms. Most customers won’t bother to look for a product again on their laptops and complete the transaction.

Most customers use the cart as a wishlist and add products to it even if they intend to buy them later. If your data is synchronized across different platforms, it will be easier to keep track of customer activities and provide a more convenient experience.

Synchronization also helps improve sales considerably because people can keep track of what they want across multiple devices.

7. CTA Everywhere

Make it easier for people to communicate with your customer service team. Make sure your chatbox is accessible from every page. Add the option to access customer service in the main hamburger menu. If the customer has to search for the contact options, they will quickly become frustrated. That’s especially true when they have a complaint and are angry with the brand.

The key to good customer service is to provide a solution as quickly and smoothly as possible. Make sure your customers can chat, email, or call your customer service team quickly for the best results.

Make sure your cart is also equally accessible so people can check out at any time without delays. Make the cart symbol big and attractive to draw immediate attention from the customers.

8. Caching

Apps work at their full capacity when they are connected to the internet. However, many customers may require the app when they can’t access the internet. For example, a customer may want to look at something while they’re on a flight or while they are in areas without reliable internet access.

The best way to ensure most of the app is available to the customer while they don’t have internet is data caching. If you keep most of the app data on the customer’s device, they will be able to use many features even when they are not on the internet.

Data caching can vary from one app to another based on the type of services you provide. For example, services like cab booking require an active internet connection but if you are an ebook store, you may want to provide options that allow people to read without an internet connection.

9. Feedback Ease

No app is perfect and customers recognize this. However, if they love an app, they will provide feedback to improve the quality of service. You need to make sure your app makes this effortless. Things like reporting bugs, dead links, errors, blank pages, etc, should be a breeze.

Feedback is very valuable because it can help you spot errors that you may have missed. That makes troubleshooting, app maintenance, and overall app management much easier. It also helps you provide better customer service in the long term.

When customers notice you have accepted their feedback and acted on it, they will have a better view of your brand. They will feel like they have contributed to the app’s success and become personally invested.

This also helps build brand loyalty and trust, which is valuable in the competitive business environment today.

10. Privacy Settings

Modern customers are often concerned about how their private data is handled by the brands they trust. They are also concerned about what apps can access and tamper with when they are on a device. Providing nuanced privacy settings and data opt-out options is a great way to ensure your customers have full control over their privacy.

Allow customers to opt-out of data collection and block all notifications from the app. While this might seem like a big ask, it can help you earn the customer’s trust. You can collect enough information from their transactions to benefit your brand without relying on other sources.

Honest and upfront privacy options improves the brand’s image and help customers trust you. It also makes them more willing to download and keep your app on their device, even after they switch their mobile phones.

11. Authentication

Mobiles are fairly secure but some customers prefer added security for their apps. That’s essential when your app deals with sensitive data like finance, mental health, physical health, etc. Multifactor authentication ensures that only the user can access the app and no one gets in without their permission.

Added security increases trust in the app and will help you reach a wider audience. It is important to incorporate security into the core of your app development. The more secure your app is the better.

If you have these important features on your app, it will be easier to reach a wide audience and retain them over the long term.

How Responsive Web Design Stands Apart From Other Options?

Posted on by Shashi Kumar Verma

Millions of people around the world have started using the internet. Some surf the internet on smartphones, others use tablets and computers as well as laptops. If you are a businessman, it is important to have such a website that can help the business to grow at a good speed. In the current time, the website of the business carries a lot of importance. So, you must have heard about responsive web design. With the help of this design, your business can flourish. For the information of a layman, responsive web design means your entire website along with all the webpages can adjust itself as per the device of the user. This brings the best experience to the user whether he is using a laptop, desktop, tablet or a smartphone. In the last few years, responsive website development has attained a lot of importance as well as popularity.

More technical explanation about functioning of the responsive web designing

The responsive website design is also sometimes called RWD design in short. It is not wrong to say that it is a very modern and latest approach. If the website and its pages altogether adjust on all types of devices, it becomes easy for the user to read the entire content. It is this automatic adaption to the screen that changes the whole game and brings a new experience for the user, irrespective of whether he or she is using a laptop, desktop, smartphone or even a sophisticated new-generation television set.

The responsive web design makes use of Cascading Style Sheets (CSS). It becomes easy to use the settings and serve various style properties. Everyone who is using your website has a different screen size, there are other factors to consider such as orientation, screen size, color capability as well as other characteristics of the user’s device. There are other examples related with CSS properties that have relationships with responsive design web development. It includes the name of media queries and viewport.

You must ensure that your website is responsive or not

It is easy to check whether the website is responsive or not. You can check the same in your browser. There are few simple steps that can be followed and you can check whether or not the website is responsive or not.

  • Just open the Google Chrome
  • Open your website
  • Press Ctrl + Shift + I and it will take you to Chrome DevTools
  • Press Ctrl + Shift + M and it will toggle the device toolbar
  • View the pages from tablet, mobile and desktop to collect information from a different perspective

There are various free tools and you can check whether or not your website is responsive or not. In the last few years, responsive web development has attained a lot of importance. You can also take Google’s Mobile-Friendly Test. your business will get great benefits if your website is mobile-friendly. When using a new technology, it is important to learn more about its advantages. The owner of the business must try to understand how the aspect of mobile-friendliness helps the business. Various other design approaches can help the business in the long run.

Why are responsive web designs so popular and how are they helping the business to grow?

The goal of each businessperson is to maximize his or her profit and for that it is very important to grab the attention of the netzens. The responsive web designs are popular because they enable the netizens to use the website in a comfortable manner. If the users are experiencing problems in browsing your website then they will immediately switch to a new website and your business will suffer. On the other hand, responsive website designing helps the business to grow.

The web designers, web developers, user interface designers have to often work extensively if the website is not responsive. If your website is responsive then all the aforementioned people will get some relief. It is not necessary for them to create a new type of website for different types of devices that are currently into existence. With the help of such technology, a business gets a better opportunity to grow. The advertisers, marketers, and business owners find it very easy to manage the business. There are additional benefit as well:

  • There is no need for any redirection in the responsive web design whereas in other options the system of redirection sends the user to the appropriate versions. If the website is resolved the user can easily access the content and no time will be wasted in the redirection.
  • There is no need to create a different website as per the existing system. The viewers get the best viewing pleasure with the help of such websites. Whether you are browsing the website on a Mac or some Android phone, the website will appear in the same manner.
  • The optimal design as per the device –  After taking the responsive web design approach, all the HTML elements such as images, fonts get scale properly. Also, the screen size gets maximized.

These days the craze for responsive design websites is going up exponentially. As there is no need for any redirection, the user can easily access the content. Moreover, it also becomes easy for the user to access the content. From the aspect of price, a responsive web design is cost-effective. Instead of managing multiple websites, you can manage just one. In case, any change has to be made, there is no need to take pains.

Frequently asked questions (FAQ)

  • What should not be present on the responsive web design?

The web masters must ensure that there are not too many elements on the website. It can create a bad impression. Moreover a cluttered website is very hard to navigate. It takes a long time for the entire website to load. In most of the cases, the user does not collect a very good experience. It is because the website takes time to load. If the website is not loading properly then it could lead to additional problems. Make sure that there are no un-clickable buttons and no unreadable text. If the elements are not properly adjusted then it could lead to different screen sizes. Make sure that website is not overlapping. Everything should appear in a balanced manner.

  •  When will your website be deemed a good website?

Your website must have mobile optimization. There are many netizens who surf the internet on their mobile phones. The webpage must adjust as per the size of the device. Certain elements must be hidden. Fonts have to be changed and some background images have to be removed. The webmasters have to take care of all such elements. It is important to adjust all the elements. Consult with the technical experts to learn more about CSS media queries, flexible visuals, fluid grids etc. 

  • Is there any difference between interactive and responsive websites?
  • In a responsive web design, most of the focus is on creating such a website that reacts according to the user’s environment. On the other hand, the interactive web design reacts as per the user’s action. In a good website, you will find all design elements. The website is both interactive and responsive. The website must provide a high quality response to all the users. Each user must be happy and satisfied after browsing the website. On what type of device, the user is accessing the website, this aspect should not create any significant difference. Consult with the experts to learn more about the responsive design web page.
  • Why is responsive web design so useful in the modern era?

Such a time is now part of the history when people had to access the website only on a desktop computer. Most of the people were using monitors of the standard size, the website designs were not so advanced. Today, the netizen accesses the website from different devices. The size of the screen can vary. A small screen of a smartphone is just a few inches whereas the size of a big desktop set is very big. With the passage of time, the expectations of the netzens has also changed. The netizens want the website to adjust as per their preference. If your website is as per modern standards, your business will benefit. The netzens will become satisfied and happy.

  • Will a business suffer if it does not have responsive web design?

There is a very big chance that your business will suffer and you must ensure that the website is as per modern standard. Your business will get a competitive edge. It is important in the current time to have a modern website. A poorly designed website is never recommended by netizens. Most of the online traffic comes from smartphones and tablets. So, your website should be responsive or else your business will suffer extensively. More and more customers purchase products from such websites that are responsive. In the near future, the demand for responsive websites is likely to grow. So, it is necessary to maintain pace with the current time. 

12 Reasons Why Your Small Business Needs a Website

Posted on by Shashi Kumar Verma

Small business owners often underestimate just how beneficial a website can be. They assume sites are for big corporations with large budgets. However, small businesses can get several benefits with the help of a well-designed portal.

Here are some reasons why a small business can benefit from a great website:

1. Visibility

Even if you have a small, single-page website, it is better than no website at all. Visibility online matters in the modern world. Most customers will search a company’s name online to understand what the company has to offer.

This happens for small businesses with low-value products as well. It has become almost instinctive to double-check a brand’s presence online before making a purchase.

A good-quality website will help you establish a strong presence online and get ahead of competitors as well.

2. Brand Trust

A website can help you establish authority online. It shows that you are a company with a strong presence. You can also use blog posts, website content, and related marketing material to build a relationship of trust with your target audience.

If a small business has a legitimate website, it is more trustworthy. When people search for your brand name online, they can immediately find your site.

The website can also be the primary source of information regarding your products and services. You get to control the narrative, which is crucial in a business environment where everything relies on trust.

3. Detailed Description of Your Products and Services

As mentioned before, your website will become the first source of information for prospective customers. You can control how much people know and understand.

Your website copy can be your first sales pitch. You can use the information to compell prospective customers to invest in your products or services.

Even people in a store looking at a product will look up information on the internet. Providing a dedicated page for this information can go a long way to convince a customer to commit.

4. Marketing Potential

A website is like a window display and such displays always have marketing potential. You can maintain an active blog that provides first-hand information on different aspects of your business and industry.

A website blog is a great way to showcase your expertise. You can look at the common questions people have regarding your products or services and provide answers.

It is important to keep your website dynamic. You can add new content pages, use keywords, and create engaging posts to draw people it.

A dynamic website will also climb up the search engine results pages effectively. If you play your cards right, a website will show up at the top of the first page of search results. That will increase your business’s visibility considerably.

5. Competing Against Bigger Brands

This is one of the biggest challenges for small businesses. They need to determine a way to stand toe-to-toe with large corporations with massive budgets. That is nearly impossible with traditional marketing mediums like television ads, newspaper ads, etc.

However, digital marketing and websites make things a little easier. Even companies with smaller budgets can establish a good presence online with the help of a strong website.

You do need to spend some money on developing a good-quality website. First impression matters and if your website doesn’t look great the moment the customer clicks on it, your money will be wasted. Make sure you have a great site that offers straightforward information to get the best results.

6. Affordable

Getting a website is more affordable today than it ever was. These days, you can build a steller, attractive platform at a very low cost. There are many options available to you from DIY platforms like Wix or Squarespace to reliable CMSs like WordPress.

While it is a good idea to invest properly in a website, it doesn’t need to burn a hole in your pocket.

A good website is well-structured, informative, and visually appealing. Even a low-cost single page website will have a big impact on your online presence and business.

7. Reach Customers

You can reach more customers if you have an online presence. A website and social media profiles can help you connect directly with people from all over the world.

This helps you unlock the potential growth of your business. For example, if you are a store based in a city but want to start marketing your products all over your state you can utilise a website to reach your audience.

As most people search for information online instead of relying on traditional methods like ads or salespersons, a website is necessary to facilitate growth.

Without a website, it can be difficult to connect with a wider audience.

8. Save Money

A website can help you save a lot of money on more traditional marketing pathways. You can direct the money reserved for things like magazine ads to creating content for your website.

In many industries, a website is more effective than traditional marketing strategies.

You can also create a DIY marketing campaign to save more money. We recommend using professional marketing services for the best results but acknowledge that creating good DIY marketing is possible.

If you’re on a tight budget and want to cut corners, you can rely on your website to save money.

9. eCommerce

eCommerce is perhaps the biggest benefit of having a website. Through eCommerce, you can sell your products to a wide range of audiences without setting up physical stores in different locations.

For example, if you intend to sell your product to the entire country, you can do that with minimal investment.

You just need to add a cart to your website and create a product or service page for everything you have to offer. With eCommerce, you can expand your business, earn more revenue, and reach a wider audience.

10. Collect Data

A website is a rich source of information. By studying website analytics, you can understand your customer’s behavior and modify your approach accordingly.

For example, you can see which pages your customers visit, where they linger the longest, which products are popular, and more.

You can use this data for product development, marketing, business optimization, customer service, and much more. You can also study the data to see what kind of impact your marketing strategies have on your website.

Data is more valuable than gold these days. If you can collect and utilize information effectively, you can reach the skies.

11. Potential Growth

The world of online development, outsourcing, and digital marketing is growing significantly. We’re already at a point where businesses that don’t have a website are considered untrustworthy.

Some business owners are content to earn a small and steady income. Some have a hunger to soar to the skies. If you have grand dreams about your company, it is best to invest in a good-quality website.

Online is the future for most industries. There’s enormous potential for growth online. You can even start a business from scratch just online, without investing any resources in other physical assets like stores.

With eCommerce being a trillion dollar industry, there is room for everyone to find their success.

12. Accessible

Websites are more accessible than stores. It is easier for people to place an order online and get a product or service at their doorstep than to go to a business location directly.

That means you can reach customers in remote areas or those with mobility issues. By adding a website to your business, you ensure it is available to people from all walks of life.

Your store will be open 24/7 and accessible from different devices like phones, tablets, and computers. People can look at products, place orders, and even contact customer service at any point in time.

As you can see, a good website offers a wide range of benefits to small businesses. We recommend setting aside some funds to develop a strong, attractive website that will impress your customers from the get-go.

You will need to hire an experienced web designer for this purpose. While creating a DIY website is possible, it doesn’t always deliver the best results.

When you’re looking for a web developer, consider their portfolio carefully, ask them questions about their experience, and look at the different packages they offer.

You can compare prices from different web designers to see which one offers the most value.

Ask your web developer to provide references, look at their past projects, speak with their past customers, and then make the decision to hire.

During the consultation, explain your priorities with the website, and discuss the best possible solutions. Ask questions about web design and seek recommendations from professionals on branding, logos, and other such important elements.

Being careful at this stage will go a long way and will help you establish a strong online presence.

Websites are a long-term commitment so it is important to start off on the right foot.

What Is The Strategic Significance Of Website Maintenance?

Posted on by Shashi Kumar Verma

All of us know the importance and significance of the website for any business. If your business does not have an online presence then very soon it will lose its popularity. The shoppers look for such websites that are present before them. It is not wrong to say that the website is the foundation of the business. Many people visit the website of the company to collect vital details. Details about the company, its products are easily available on the website. If your website is not functioning property it has become outdated then it is the time to take necessary steps. After creating the website, you should pay proper attention to the aspect of website maintenance.

Website is very necessary as it ensures growth of the business. Most of the impression is formed at the first instance only. If your website is not impressive, your business will get affected. So, it is your duty to keep the website functional as well as up-to-date. If your website is an ecommerce website then it is important to pay extra attention to maintenance. Your website should be easy to use or else netizens will jump to other websites. The web maintenance is very necessary to prevent different types of issues.

Adjust your website as per the changing time

In order to ensure complete growth of the business, web maintenance is very necessary. With the passage of time, the marketing strategies need to be adjusted. Very similarly, the website needs to be maintained or else your business will suffer. Regularly check your website and find the issues. If there are any issues, try to fix the same as soon as possible. Do not allow issues to last for a long time, make necessary updates. Consult with the experts to learn more about website hosting and maintenance.

Why is website maintenance so crucial?

  • Most customers collect information through the website before selecting a product or service. If a netizen will arrive at your website and your website does not function normally then your business will bear the loss. If your website is giving some negative impression then neither will they come back to your website nor recommend others to browse through your website. 
  • You must have heard that “first impression is the last impression.” If your website is outdated then customers will go away very soon. Make sure your website is not unprofessional. If your website is not impressive then customers will think that your business is not good at all.
  • A good website can help your business to grow at an impressive rate. Your website should be such that the customers can easily get attracted to the website. Your website must encourage the customers to make a purchase. In case your website is not up-to-date or it is delivering poor experience, your business will suffer.  You must give a positive experience.
  • When the website is properly maintained then it is possible to protect the website from cyber attacks. Keep the security of your website up-to-date and then your business will be protected. The customers prefer to visit such websites that are completely safe. The customers and shoppers are extra cautious when it is the time to make online payment. The importance of site maintenance is known to the technical experts.
  • If your website is not properly maintained then your SEO strategy can get affected. If your website has a very high bounce rate then Google can consider that your website is not relevant. It can lead to lower ranking. If less traffic is driving to your website then it could lead to lower ranking. Tackle all the security issues, technical issues. If your website is outdated, its structure and content is outdated then your website Search Engine rankings can get affected. It is extremely important to pay attention to the aspect of website design and maintenance.

The cost of the website maintenance

A large sum of money is not required in the process of website maintenance. However, it may vary depending on the type of website. There are different types of websites such a small website, personal website, corporate website, e-commerce website.

Important aspect to consider in the website maintenance

  • The domain name must be renewed. It can be said that the domain name is the address of the website. Consult with the experts and learn more about this important aspect. Purchasing a domain name is not very expensive and you must keep making the payment or else someone else might purchase your domain name.
  • It is important for your website to have a Secure Sockets Layer (SSL) certificate. Keep your website secure through all the means. With the help of the SSL certificate, you can also receive as well as transfer sensitive information in a very secure manner.
  • You should also consider the cost of the website hosting. It is up to you whether you are hosting or your website on your own or you are hiring the service of a hosting provider.

Test the website on a regular basis and make necessary updates. Just check for the broken lines. Consult with experts and others who are not related with your company. Try to understand the performance and appeal of the website from their perspective as well. Test the browser compatibility as well. Every quarter, you must check the browser compatibility.if any software update is required then go for it. From your hosting provider also, check the necessary software updates. Do not neglect the aspect of upgrading.

Keep the backup of your website

You never know what will happen in the future. So, it is a good idea to keep necessary backup of everything from content to all information. If something goes wrong with the website, it is possible to keep a backup. If your website is secure then it can generate more leads and it will culminate into more sales.

Review the key metrics of the website

Use the tools like Google Analytics and review the key metrics on a regular basis. On a regular basis just check your key performance indicators (KPIs). Make sure that your website is meeting your goals. Consult with the experts of a good website maintenance experts and they will brief you with other technical factors as well. Make a list of all such things that need to be done. As per your budget, you can choose the website maintenance plan. Learn more about the website upkeep.

Frequently asked questions (FAQ)

  • Can I maintain the website on a DIY basis?

It is good to take help from experts because they are aware of the technical challenges. The technical experts apply many technical logics and ensure that the website is maintained in the best possible manner. We can clean the house on our own but still we hire maid service. Monitor the performance of your website and ensure that your business is growing. If you do not have technical information then managing the website, maintaining the website will be somewhat impossible.

  • Is website maintenance very important in my SEO efforts?

Of course, website maintenance is very necessary in the SEO efforts. You must take care of your SEO strategy because only then your business will succeed in the long run.  The speed of the website, the optimization of the website should be done in a periodic manner. Check the performance and ranking of the website on a periodic interval. Make sure that your website is very fast because only then it will deliver a very good user experience. If the website is very fast (after proper maintenance) then, more and more potential customers will admire your business. Your business will certainly benefit from the website maintenance. 

  • What will happen if I am not paying proper attention to the website maintenance?

In case you are not paying proper attention to your website maintenance, it will become slow and outdated. It will be very difficult to protect the website from external attacks. Make sure that your website is very appealing and it is receiving necessary updates. Keep the pace with the changing time or else your website will become outdated. If your website is outdated and it is not as per standards then Google can diminish its rankings. So, to be on the safer side, pay regular attention to the website maintenance. If you are alert then certainly your business will benefit from it.

  • What should the webmasters do from their side to check the performance?

Check that your website is loading without showing any error. Keep the necessary backup. If there are any forms on your website, make sure that they are running properly. Do not forget to remove all the spam comments. Check that the pages do not have any broken links. All these aspects are very small but they carry a lot of value. Search for the 404 errors that need to be fixed or redirected. Check the local visibility of your website. Do not forget to check the graphics and images, make necessary updates.

Build an eCommerce Website to Boost Your Small Business

Posted on by Shashi Kumar Verma

An eCommerce website can be one of your biggest assets, especially in the modern commercial environment. The pandemic forced everyone to rely on online resources to keep going and it has changed the way people shop and conduct business. People who weren’t comfortable with online shopping before have not adapted to it. That means small businesses can no longer afford to neglect this platform. They need to make sure they have a dedicated eCommerce website to sell their products and/or services effectively.

If you have ever shopped online, you know that these websites can be fairly expansive with hundreds of dedicated product pages. Developing such a website requires a lot of skill, experience, and fineness. The developer also needs to have experience with platforms like Shopify, Woo-Commerce, Magento, Prestashop, Big-Commerce, etc. YTS can develop websites that will take your business to the next level and we explain why you may need such a platform as a small business.

1. They’re Affordable

Let’s get the question of money out of the way first. Many small businesses are reluctant to invest in an eCommerce website because they are worried about the money involved. Building websites isn’t as expensive as it used to be. The initial investment may intimidate you, but the long-term returns can make it worth the expense.

eCommerce websites can be as big or small as you like. You can choose different technologies, and plans, and discuss your options with a web developer to come up with a sound plan.

2. Access

eCommerce websites offer a great deal of accessibility. You will reach people who can’t come to your shop or live too far away from your store to buy directly. This also increases the number of sales and expands your customer base significantly.

Many small businesses start with a local customer base and keep growing. Some end up being international businesses shipping items worldwide. Their products even reach remote areas easily, which means they can earn more money with their investment while building a strong brand presence online.

3. Scalable

eCommerce websites are highly scalable, which means they can easily grow with your business with very little investment. When you need to expand a traditional brick-and-mortar store, you need to buy or rent property, invest in furniture and equipment, hire new people, and spend a lot of money to get the new location up and running.

Websites are easier to scale and don’t require as much money. The developer will just add a few more pages and transfer your website to a bigger server. You can also take advantage of cloud computing to expand your website as much as your business needs without spending money on physical assets. This is the biggest advantage of an eCommerce website for a small business. You can start with a small investment and build up as your company grows.

4. Power of Digital Marketing

Digital marketing is one of the most powerful marketing strategies available today. You can use different strategies like content, SEO, paid ads, social media marketing, etc, to build a large customer base. However, for digital marketing campaigns to be successful, you need a dedicated website.

The website is often the center of your online presence. It is where all of your content, products, services and company-related information is. A strong website with an equally strong digital marketing setup will help you reach more people and earn more money.

5. Mobile Commerce

Did you know that people look for product information online even when they are in a store and looking at the product with their own eyes? If you don’t have a website or an application, third-party sites become the primary sources of information on your product. Sometimes, people will look at the product in your store but buy it from platforms like Amazon because online shopping is more convenient.

That’s why having an eCommerce website, especially one that is responsive and suitable for mobile, is essential. If people do search for your product or services online through their mobile phones, your website will be the first thing they see. They can then use the website to place an order and get the item delivered to their doorstep. Mobile commerce has seen a big surge in recent years and small businesses can’t afford to ignore it.

6. Operate 24-7

Consider how long you can keep your brick-and-mortar store open. In most cases, 10-12 hours? You may still need to shut it down during the holidays or another (god forbid) pandemic. What happens then? Your products are sitting on the shelves and you’re not earning money. With an eCommerce store, you’re open 24/7. Whether you’re asleep or our vacationing, your products are selling and you’re collecting orders.

You just need to make sure your backend can keep up with the demands generated by the website. You can run your business 24/7 without working 24/7. You will hit those impulse-buy customers that order in the middle of the night because they are tired, awake, and just want to get something good.

7. Spend Less

Yes, creating and maintaining a good eCommerce website costs money but you also end up saving some money. An eCommerce website can supplement your workforce and handle most of the tasks a sales team will do. For example, a good product page can convince hundreds of customers to buy a product. A sales rep will have to do the same thing repeatedly to hit those numbers.

Hiring people and paying them to do a job is a constant, recurring expense. While you may still need employees to handle the workload, you may not need as many if you have an eCommerce website. You can still grow your business without hiring more people.

8. Brand Presence

Developing a strong brand presence and reputation is easier if you have a website. You can go to people’s inboxes to remind them of your presence. You can use social media to start conversations, run campaigns, and interact with prospective customers.

Establishing a strong brand presence is necessary if you want to survive in a competitive business environment. Even the small business world has become much more competitive now. At-home companies with eCommerce websites now ship their products all across the globe. Their sales are made because of the power of branding and social media reach.

9. Accelerate the Sales Process

Online sales are quicker and easier, which increases the chances of a customer buying a product they have had their eye on for a while. If you can make a purchase just at the click of a button and get a product delivered to you at your doorstep, you’re more likely to buy it. For a small business, this has always been a barrier.

Large commercial chains make things easier for their customer. Their products are cheaper, they have more stores, they have a bigger collection of products, etc. Small businesses have a smaller inventory, fewer stores, and can be a little more expensive. eCommerce can help you overcome those barriers.

As you can see, eCommerce is an excellent investment for small businesses. If you want to know more, discuss the website in detail with an experienced developer. They will recommend solutions that suit your requirements.

Why Is Regular Website Maintenance Important?

Posted on by Shashi Kumar Verma

Website maintenance is a crucial aspect of running a successful online presence. It involves regularly updating and managing the content, security, and overall functionality of a website to ensure it is functioning optimally. For businesses and organisations, regular website maintenance is essential for a number of reasons. It helps to protect against cyber threats and vulnerabilities, improve the user experience, boost search engine visibility, establish trust with customers, and save on long-term costs. Neglecting website maintenance can lead to a variety of problems, including security breaches, poor performance, and damage to a brand’s reputation. Therefore, it is important for businesses and organisations to prioritise regular website maintenance as part of their overall digital strategy.

Reasons to Maintain Your Website

1. Security

One of the main reasons why regular website maintenance is so important is because it helps to keep your website secure. Cyber threats and vulnerabilities are constantly evolving, and it is essential to ensure that your website is protected against them. By regularly updating and patching any security vulnerabilities, you can significantly reduce the risk of your website being hacked or compromised.

In addition to keeping your website secure, regular maintenance also helps to protect against data breaches and other security incidents that could damage your brand’s reputation and trust with customers.

Other than installing security updates, there are a number of other measures that can be taken as part of regular website maintenance to enhance security. This can include implementing strong passwords and two-factor authentication, regularly backing up website data, and using secure protocols for transmitting sensitive information.

By taking these and other precautions, you can help to ensure that your website remains secure and your business is protected against potential cyber threats. Overall, regular website maintenance is an essential part of maintaining the security and integrity of your online presence.

2. Performance

Maintaining your website is not only important for security reasons, but it can also have a significant impact on the performance of your site. A slow or poorly functioning website can be frustrating for users and may even drive them away. On the other hand, a well-maintained website that is fast and easy to use can enhance the user experience and encourage people to stay on your site longer.

There are a number of ways in which regular website maintenance can improve performance. One way is by regularly updating and optimising website code, which can help to improve speed and efficiency. Additionally, regularly cleaning up and organising website content can also improve performance by reducing the amount of data that needs to be loaded for each page.

Another important aspect of website performance is ensuring that the site is mobile-friendly and responsive. With more and more people accessing the internet on their phones and tablets, it is essential that your website looks and functions well on these devices. Regular website maintenance can help to ensure that your site is optimised for mobile and provides a good user experience on all devices.

Overall, by prioritising regular website maintenance, you can help to improve the performance of your website and provide a better user experience for your visitors.

3. Brand Reputation

In today’s digital age, a website is often one of the first points of contact that potential customers have with a business or organisation. As such, the appearance and functionality of your website can have a major impact on your brand reputation and the level of trust that people have in your company. A well-maintained website that is professional, up-to-date, and easy to use can go a long way towards building trust and credibility with visitors.

On the other hand, a poorly maintained website with outdated content, broken links, and other issues can create a negative impression and damage your brand reputation. People may question the professionalism and reliability of your business if they encounter problems on your website.

In addition to the visual appearance of your website, the content and information that it provides can also play a role in building trust with customers. By regularly updating your website with fresh, relevant content, you can demonstrate your expertise and commitment to your customers. This can help to establish trust and build a positive reputation for your brand.

Overall, by prioritising regular website maintenance, you can help to create a positive impression of your brand and build trust with customers through a well-maintained, professional website.

4. Legal Compliance

In addition to the practical benefits of regular website maintenance, it is also important for businesses and organisations to consider the legal implications of their online presence. There are a number of laws and regulations that apply to websites, and failure to comply with these can result in costly fines and legal action.

One area where regular website maintenance can help with legal compliance is data privacy. In the wake of major data breaches and increasing concerns about online privacy, many countries have implemented laws to protect personal data. Regular website maintenance can help to ensure that your website is compliant with these requirements.

Another legal consideration for websites is accessibility. In many countries, there are laws that require websites to be accessible to people with disabilities. This includes things like providing text alternatives for images, using appropriate colour contrasts, and providing easy-to-use navigation. By regularly testing and updating your website to ensure it meets accessibility standards, you can help to ensure that it is legally compliant.

Overall, by prioritising regular website maintenance, businesses and organisations can help to ensure that their website meets legal requirements related to data privacy and accessibility.

5. Cost Savings

While it may seem like an additional expense, regular website maintenance can actually save businesses and organisations money in the long run. By proactively addressing issues and performing regular updates and optimizations, you can help to avoid costly repairs and downtime that can arise from neglecting your website.

What is Better for App Development – Native vs. Hybrid in 2022

Posted on by Shashi Kumar Verma

Most of the apps available today look somewhat similar. They all seem to have the same layout, UI, and predictable navigation. However, that doesn’t mean they are the same under the hood. Apps can be broadly classified into native, hybrid, and cross-platform. Before you can invest in app development, it is important to understand what these types mean. Once you understand, you can choose what kind of app serves your purpose well and will help you attract more people.

Let’s look at the options available to you to get a good idea:

What are Native Apps?

Native apps are applications designed for a specific platform and operating system. For example, you can have an application designed specifically for the Apple operating system or the Android operating system. Native apps are designed with the operating system’s unique features in mind, which means they are ideal for taking full advantage of the operating system.

Native apps don’t work on other operating systems. An app designed for Apple will not work on Android.

They are developed for a specific platform using dedicated SDK or software development tools for the aforementioned platform. For Apple, the developer must use iOS SDK and Swift. For Apple, the developer must use Java Development Kit.

What are Hybrid Apps?

Hybrid apps, as the name implies, are designed to work on different platforms. These apps will work on both iOS and Android seamlessly. The base code is standard and there is very little difference in appearance and performance.

Hybrid app development is faster and more affordable, which is why many people choose it. The hybrid app code is generic and utilizes the features shared by the operating systems it sits on.

In general, most hybrid apps are made using web technologies like CSS and JavaScript. That makes them suitable for virtually any platform they are placed on. The app can also easily run in WebView, which means the app will offer a browser-like experience with web pages.

Benefits of a Native App

If there are hybrid apps available, why would people bother creating a native app designed specifically for a single operating system? This is one of the most common questions people have when they start planning for app development. Let’s explore the benefits of native apps first:

1. Fast and Reliable

When it comes down to core performance, native apps beat hybrid ones. As they are specifically designed for a particular platform, they load faster and experience less lag. They deliver a much more consistent performance and can handle a lot of activity without faltering.

As the app’s code and the operating system’s code fits in well with each other, the interaction between the two entities is seamless. That reflects on the performance, delivering a much better user experience.

2. Better Interaction With the OS Features

A native app is more capable of interacting with dedicated hardware and software features. For example, a native app will be able to take better advantage of an iPhone’s camera and deliver higher-quality images because of it. If you intend to make a social media app like Snapchat or Instagram, this becomes essential.

Every operating system has some unique features that you won’t find in competitors. Some of these features are popular among the phone’s users. If your app can’t utilize those features effectively, its user base will be reluctant to use your app.

3. Better Offline Function

Sometimes, users will need to access the app offline because they have issues with connection or just want to use something without accessing the internet. A native app delivers a much better offline performance in most cases. If the user is on a plane or stuck in an area with little to no reception, they can still use the app to get some service.

This isn’t essential for all apps but you may want to offer support if your app offers functions that may be useful when the user isn’t connected to the internet. For example, if you’re a game app, you may want to allow the users to access most of its features without the internet as well.

4. Graphic-Heavy Applications are More Efficient

If your app requires a lot of graphics support and hardware support, it is best to build it custom for different operating systems. Heavy applications will perform better if they are native to the operating system and designed for the device they are used on. They will be able to utilize the resources more efficiently.

Native apps also easily maintain aspect ratios, which means that your images, videos, and graphics adapt very well to the app.

Native apps are also less dependent on third-party resources and are generally more secure overall. That’s one of the reasons why developers recommend native apps for high-performance applications and platforms that handle more sensitive information.

Disadvantages of a Native App

The biggest disadvantage of a native app is that you need to develop a dedicated platform for a specific operating system. If you want to reach a large audience, this means you will need to develop two apps, one for Android and another for Apple. That can be expensive, cumbersome, and time-consuming.

The long-term costs are also a bit higher as you need to invest in maintaining two different apps and upgrading them periodically. Native apps may not be a good choice if you’re on a limited budget and need to get an app out quickly.

Benefits of Hybrid Apps

Hybrid apps have become popular in recent years and some business owners even prefer them to native applications. Here’s a look at some of their biggest benefits:

1. Flexible

Hybrid applications are flexible as they just have a single code that works on virtually all popular platforms. You can place them in the Google Play Store and Apple App Store without worrying about incompatibility.

You will be able to reach a much wider audience with a single app, which is a convenient solution for small businesses with limited resources.

2. More Affordable

As these apps are usable on both Apple and Android, you only need to build and maintain one app. That means you will save a lot of money, effort, and time during the development and maintenance process.

It is also easier and quicker to fix any issues that may pop up. For example, if your app crashes or has a bug, there’s no need to check two different apps for the same issues.

3. Consistency

This is one of the most distinct advantages hybrid apps have over native apps. They deliver more consistent performance across different platforms, which is an important factor to consider. If the user experience isn’t consistent, you may end up alienating a portion of your audience.

There have been cases where Android users have complained that their version of a native app doesn’t perform as well as Apple’s version of the same app. This problem is unlikely to occur with a hybrid application.

Disadvantages of a Hybrid App

Hybrid apps do have some disadvantages. Their performance can vary depending on what version of the app the user is using. Older apps may not perform as well as newer versions. 3D and HD games don’t work as well in hybrid apps. These apps are often unable to access all of the features of the device and operating system because they have a more generic code.

Do You Need an App?

Mobile shopping and commerce have seen an unprecedented surge in recent years. Most shoppers today prefer to shop on their mobile phones instead of their computers. Having a dedicated app on your customer’s mobile phone has several advantages and they include:

  • Customers that download an app are loyal and are likely to make repeated purchases.
  • Mobile apps help boost sales numbers significantly.
  • You can establish a strong brand presence by offering a dedicated app.
  • Apps provide a more comfortable user experience to frequent customer.

Whether you choose a native or a hybrid app will depend on what kind of resources you have and what kind of app you want. Consider the pros and cons carefully before making a decision.

How to Choose the Right Theme for Your Website

Posted on by Shashi Kumar Verma

Theme selection is one of the most important decisions you’ll make when designing your website. Choosing the right theme can make your website stand out and be more user-friendly. Choosing the wrong one can have a big impact on the visitor’s overall user experience.

But most people don’t know how to choose the right theme and end up picking something that just doesn’t fit their brand’s requirements. With millions of themes, both free and premium, available online, picking one isn’t easy!

Not to worry, we have a few handy tips that can help you find the perfect fit for your brand.

1. What is Your Website’s Purpose?

What is your website’s purpose? Are you selling products or services? Are you trying to build an online presence for your business? Are you creating a blog?

The answer to these questions will help you develop a foundation and create a roadmap. You know exactly what you’re creating and can then choose a theme that will fit the website’s purpose. Once you know your website’s purpose, you can start to think about the themes that would be most appropriate.

Understanding your purpose will also help you with the second step of our guide.

2. Do Competitor Research

This is very simple. Just type a keyword that describes your website’s purpose or brand’s theme and look at the first few results that pop up. That should give you a good idea of what to use when it comes to themes and designs.

For example, if you’re creating a vegan recipes blog, just type vegan recipes and look at the top 3 to 5 organic results. What kind of aesthetics do these websites use? What do you find lacking or outdated in them? What do you consider appealing?

Doing competitor research allows you to understand the though process behind creating a successful and visually-appealing website.

3. Think About your Target Audience

Who will be visiting your website? Who are your target customers? What do they want and need from a website? Once you know your target audience, you can start to narrow down the themes that would be best for your website.

Some basic market research can help. For example, if you know you’re targeting women between the ages of 25-50, make sure your theme design reflects that and will be appealing to this specific audience. If you’re targeting younger males and are in a specific industry like men’s fashion, your theme should reflect that as well.

Understanding your target audience is the key to perform well as well. The more time you spend on that, the better.

3. Take Into Account Your Website’s Design Goals

Your website’s design goals can influence your theme selection. Do you want a website that is easy to navigate? Supports multiple languages? Is accessible to people with disabilities or similar concerns? Having a clear design goal will also help find the ideal theme for your website.

Think about what kind of features you want and can benefit from. Make a list of them and explain them to your website developer. They will come up with a list of theme options for you based on your specific requirements.

You may want to look at your competitor research once again just to see what kind of features you may need to succeed in your quest. Setting design goals will help you in the long-term as well.

4. Consider Your Budget

Themes come in a wide range of price ranges, going from free to thousands of dollars. Budget is an important factor to consider while choosing themes. While you don’t need to splurge, it is a good idea to invest in a good-looking and reliable theme.

You can discuss your budget and financial goals with your website developer carefully to get a better feel of the circumstances. A good budget will help you come up with an organized plan of approach for your theme selection process.

5. Make Sure It Has Cross Browser Compatibility

One of the most important aspects of web design is cross-browser compatibility. This ensures that your website will look and function correctly in a variety of different browsers. You need to make sure the theme uses standard HTML and CSS code. This will ensure that your code is interpreted correctly by all browsers.

Making sure your website is cross-browser compatible is essential to ensure that your website can be accessed by everyone. A good theme will ensure your website is compatible with different kinds of browsers like Firefox, Chrome, Microsoft Edge, Safari, and more!

Cross-browser compatibility improves overall user-experience and will help you establish a good reputation with your prospective customers. That is an important factor to consider.

6. SEO-Friendliness is Essential

As a website owner, you should care about the SEO friendliness of your site’s theme. SEO friendly themes help your site rank higher in search engines. They load faster, which helps improve your site’s user experience.

SEO friendly themes are generally more mobile-friendly, which is important since more and more people are using mobile devices to access the internet. They’re also easier for Google and other search engines to crawl and index, which means your site will show up in more search results.

Overall, SEO friendly themes provide a better experience for both your site’s visitors and for search engines. If you’re not sure if your theme is SEO friendly, you can speak with our experts to know more.

7. Responsive Themes

If you’re running a website, chances are you’ve heard of responsive design. In a nutshell, responsive design is a way to build a single, unified website that can provide an optimal viewing experience. This means easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices, from desktop computer monitors to mobile phones.

Responsive themes are essential because mobile traffic is growing rapidly. And the situation has grown further during the pandemic.

Google has also stated that they favor websites that are designed for mobile devices, and will rank them higher in search results. So, if you want your website to rank well in search engines, it’s important to have a responsive design.

8. Updates

The world of information technology is very fluid and a static website can’t survive it. You need to make sure your website theme receives regular updates from the developers. These updates should be clean, reliable, and without any bugs.

You should be able to maintain a modern design and structure on your website. That’s one of the reasons why it is best to choose a theme from a reliable developer. If you’re uncertain, you can always discuss your options with one of our experts.

They will be able to provide a list of themes with a good reputation and solid performance track record.

9. Logic and Functionality

There are some truly beautiful themes available online today but not all of them are functional. They may look pretty on the screens, but they have very little logic in their layout. While having unique websites is fun, the navigation must be predictable enough for the user to move around easily.

If the user can’t find different pages, categories, and contact information where they usually are, they will click out of your website and look elsewhere.

Focus on logic and functionality to get the best possible results. Make sure your website is predictable and easy to navigate. Every element of your site should be easy to understand and comprehend.

10. Plug-In Support

Plug-in support is one of the most important features of a website theme. It allows you to easily add features to your website. If you want to add some unique features or add-ons to your website, the theme must offer some plug-in support.

With plug-in support, you can add more features and functionality to your website without needing create them from scratch, which can be expensive. Instead of asking your developers to create these plugins from scratch, you can simply choose what you need, plug it in, and run it. This allows you to customize your website to better meet your needs.

If you have a plug-in support website theme, you can easily share your website with others as well.

These are some of the tips you need to keep in mind when you are looking for a theme. Always consult with your developer to understand what your website needs and what kind of themes will suit your website well. Once you have a good idea, you can find a theme that fulfills all of your requirements effectively. 

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